Family owned Swansway Group with new and used car and van dealerships located across the North West and Midlands, has once again shown their support to families in the North West with donations of gifts and toys for underprivileged children this Christmas.

Operating as the “Swansway Santa Patrol”, gifts on behalf of the 23 dealerships and accident repair centre, from Birmingham in the Midlands to Carlisle in the North, representing Volkswagen, Audi, Land Rover, Jaguar, SEAT, CUPRA, Peugeot, Honda and Volkswagen Commercial Vehicles, plus operates 6 Motor Match non-franchise locations have been donated to 16 different partner charities.

Each of these charities offer support to families, children and young people, when they need it the most.

Director David Smyth said of the initiative,

“We are very grateful to all our customers for their support over the years, and the Santa Patrol is one way we can give back to the communities where we do business. We are delighted to be able to give Christmas an early “boost” for local families in need, to alleviate some of the anxiety that they can experience at this time of year.

Sadly, for so many, the need for family support has never been higher. And we were only too happy to be able to donate these gifts and to help all our charity partners’ kick-start their Christmas campaigns.”

Here are some of the participants in the 2021 #SwanswaySantaPatrol. 

Wishing Well in Crewe

The Peter Pan Centre for Children with Special Needs

Staffordshire Women’s Aid

Signpost Services Stafford

The Foxton Centre

The Wish Centre

Secret Santa (CIC)

Endeavour Project


Hope House

Family Friends Wrexham

The Hive Wirral Youth Zone

Home Start HOST

Home Start Birmingham North and Inner City

Cumbria Family Support

Wood Street Mission

KidsBank Chester


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