Michael Smyth founded Swansway Group in 2003, he had over 35 years in the motor trade and he was joined by his three sons, David, John and Peter, all of whom are motor industry born and bred. Swansway has grown and thrived in the intervening years and with Michael now clocking up 50 years experience in the trade and has learnt what makes a successful business…..quite simply it’s happy customers.
“Making your customers happy is the only sure way for a business to survive, happy customers come back again and again and they tell their friends and colleagues about the experience,” explained Michael.
Peter, John and David have all followed their father into the business and all have the same ethos and attention to detail.
“If I see litter on any of our sites, I pick it up and quick!” said Peter, “I don’t call for someone else to clear up, I roll my sleeves up and get involved and so do all the family. The motor trade is in our blood and we try our hardest to make our customers feel special.”
With a range of twenty approved dealership franchises covering Audi, Citroën, Jaguar, Honda, Jeep, Land Rover, Peugeot, SEAT, Volkswagen and Volkswagen Commercial Vehicles, as well as two state-of-the-art accident repair centres, you can be assured that the Smyth family will ensure that these excellent brands are backed up by excellent customer service.
Trust our experience and our expertise to inform your decision, whether you’re buying your first car or your hundredth.
Get in touch with your nearest dealership by completing the online enquiry form or phoning us directly.
Our values of Caring, Honest and Proud are very important to us.
Our Customer Service Team, Liz Wainwright and Karen Walker, welcome your feedback, both positive and negative; it enables us to see the things we’re doing well and also, the things we’re not doing so well.
Of course, we try our hardest to give our customers the best possible service, all the time; however, we’re honest and we do realise that, from time to time, things go wrong.
If you’ve not been completely satisfied with anything we’ve done for you, then we’d like you to tell us about it. If you need to complain, then, in the first instance, we recommend that you get in touch with the Head of Business at the dealership concerned. If their response or actions fall short of your expectations, then please let Liz and Karen know.
You can email Liz or Karen on email@example.com or call them directly on