Welcome to Swansway SEAT

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About Swansway SEAT​

A family, driven by passion, where people love to work and where customers are delighted to return.


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Crewe SEAT is a part of the Swansway Group, a business with more than 20 dealerships in the North West, Midlands and North Wales. Swansway Group is owned and run by the Smyth family who have five decades of experience in the automotive industry.

Like its fellow franchise-holders, Crewe SEAT has built up a formidable reputation for the excellent customer service and knowledge of its staff, and its competitive prices. We are proud to represent SEAT in the area, providing our customers with some of the best vehicles on the market.

The Spanish marque is responsible for models such as the Arona and Ibiza, both of which are Whatcar? Award winners. The Ibiza took the prestigious Best Small Car of the Year 2018 whilst the Arona scooped the car-buying giant’s Best Small SUV prize.

SEAT offers great value for money, even more so when you choose from our Approved Used range of cars. We only allow previously used cars that are in excellent condition to be sold in our showroom. Every car presented to us is comprehensively checked by our SEAT-trained technical team to ensure that our customers are offered only the very best quality.

At Crewe SEAT, we provide unrivalled aftersales care, including servicing, MOT testing and repairs. When you entrust your car to us, you can be sure that it will be well looked after and returned to you as good as new. We also provide a range of flexible service options that won’t cost you the earth.

Discover why our valued customers come back again and again by visiting us at our Weston Road, Crewe showroom, open seven days a week. Alternatively, if you have any questions or would like to book a test drive, please get in contact via our website or by phone on 01270 449172