CUPRA badged SEAT’s are not new, the moniker is a shortened version of `Cup Racing’, telling you that these are sporty versions of the standard cars. But, now CUPRA is taking that many levels higher, since detaching from parent brand SEAT.
CUPRA models offer a combination of luxury, power, sports styling and handling, connectivity and comfort which goes beyond the parent SEAT brand. SEAT says the new brand stands for `Uniqueness, Sophistication and Performance’.
The first CUPRA model
The CUPRA Ateca takes SEAT’s well-known SUV and adds a hi-tech 300 PS engine, a 7- speed gearbox, with quicker gearshifts, a sportier exhaust note and modified suspension. The look too is more emphatic with a front and rear diffuser, gloss black highlights, four exhaust tailpipes and 19 inch diamond cut alloys. The interior is similarly enhanced with Alcantara, CUPRA badging, some carbon fibre trim and the connectivity systems are up there with the best on the market.
The Ateca is the first model, but CUPRA has already expanded the model range with the Leon, Leon Estate, Formentor and most recently the full-electric Born.
A new brand in a competitive market
For one thing the SEAT and the CUPRA names are both very well known and have a good, strong brand image already. The second is that CUPRA models are much more than just a collection of items from the options list that could be added to other SEATs. The Ateca has been developed as a whole to look and feel different and deliver the exhilaration and driving fun allied to a sophisticated interior and this will be the theme for the entire CUPRA range.
It is having that platform to build on, the visibility of the SEAT brand and its established CUPRA badge, is one of the main reasons it has achieved such a great amount of success.
Just a few weeks after it was launched the CUPRA Ateca won the inaugural Sports SUV of the Year category at the 2019 What Car? Awards. Judges praised it for its performance, fun factor, its style inside and out and it’s value for money because it costs thousands of pounds less than rivals of similar power and spec.
Steve Huntingford, Editor, What Car? said: “CUPRA has managed to produce a car that’s every bit as fun to drive as more expensive rivals, despite undercutting them by thousands of pounds. In terms of smiles per mile, it's unsurpassed in the SUV market.”
Browse our latest CUPRA stock
- Go to CUPRA Born 58kWh V1 Auto 5dr
£16,990
£15,990
12.1%APR£240/MonthCUPRA Born
58kWh V1 Auto 5dr
- 2022
- DA72BUW
- Electric
- Automatic
- 35,142 Miles
- Silver
- 264 Miles Range
Cupra Crewe - Go to CUPRA Leon 1.5 TSI V1 Euro 6 (s/s) 5dr
£18,990
£18,790
12.1%APR£274/MonthCUPRA Leon
1.5 TSI V1 Euro 6 (s/s) 5dr
- 2024
- KT24OOE
- Petrol
- Manual
- 20,602 Miles
- Black
Cupra Crewe - Go to CUPRA Leon 1.5 TSI V1 Euro 6 (s/s) 5dr
£18,990
12.1%APR£278/MonthCUPRA Leon
1.5 TSI V1 Euro 6 (s/s) 5dr
- 2024
- KO24VGA
- Petrol
- Manual
- 19,425 Miles
- Grey
Cupra Crewe - Go to CUPRA LEON 1.5 TSI V1 5dr
£19,490
Finance Available
Affordable options for youCUPRA Leon
1.5 TSI V1 5dr
- 2024
- KO24FZL
- Petrol
- Manual
- 10,853 Miles
- Black
Cupra Oldham
