
Swansway Motor Group, established in 2003 by Michael Smyth and his sons, has proudly expanded to encompass over 30 motor dealerships. Located in the North West and Midlands, extending from Birmingham to Carlisle, Swansway partners with prestigious brands such as Audi, Land Rover, and Volkswagen, among others. We are in an exciting growth phase, expanding our own-brand Motor Match used car sites and continuing to support diverse operations such as our Group Fleet Sales Centre, Trade Part Centres and online eBay shop.
Our unique family-run approach, with the Smyth family actively involved in daily operations, ensures a genuine care for both our customers and Swansway family members, fostering an inclusive and supportive atmosphere. This family ethos drives our commitment to excellence and is reflected in our remarkable teams and long service records.
At Swansway we have come up with five great tips to help you feel more comfortable and prepared when entering your first interview!
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First impressions count - Look your Best: You do not need to spend money on special clothes, just look like you mean business, smart and formal. Well-presented, clean and crisp.
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Don’t be late - Give yourself plenty of time to arrive at your interview so you’re calm, not hot and flustered. Check out the location beforehand, wherever you get your maps, so you can be confident of where you’re going.
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Research, Research, Research - You can guarantee at some point during your interview you’re going to be asked what you know about the business. Remember a couple of key things which will show you’ve done your research!
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Know yourself - Be ready to talk about you. Any hobbies you have, what you enjoy doing, why you want the job and why you think you’d be a great candidate!
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Ask questions - Have a think and get a few questions ready, that way you can show you’re interested in the business and want to learn more.

Caring - We care about our fellow Swansway family members, we help each other to get the job done. We care about where we work, we keep desks and working environments tidy and we keep dealerships looking like new. We also care about every one of our customers, we like to think of them as guests in our work homes and we want them to go away feeling they’ve had excellent customer service.
Honest - When we tell a customer or a Swansway family member we’re going to do something, we do it. We don’t make excuses, either to each other or to our customers, we’re transparent in everything we do. Everyone makes mistakes and that’s not a problem, it’s just an opportunity to learn and we acknowledge our errors by helping each other resolve them and move on.
Proud - We’re proud to work for an award-winning family-owned business and that means we take pride in doing everything we do the best of our ability. We’re proud to welcome our customers into our immaculate dealerships, but even more proud that our friendly atmosphere is what they remember the most. We are also proud when our customers go away happy and recommend us to their friends and family.
Body Language - Body language plays an important role in making a positive impression during an interview. Confident, open, and professional body language helps to communicate enthusiasm, respect, and engagement. Small gestures such as nodding when listening and keeping arms relaxed can help demonstrate openness and interest.
Shaping your Answers - How you structure your answers in an interview can make a big difference in communicating your skills and experience effectively. Taking a moment to think before you respond helps you provide clear, focused, and confident answers. We encourage candidates to highlight relevant examples, explain their thought processes, and demonstrate how their skills align with our roles. Using structured approaches, such as clearly outlining the situation, your actions, and the results, can help your answers feel concise and impactful.
Relaxation Techniques - We understand that interviews can feel nerve-wracking, and feeling a little anxious is completely normal. Using simple relaxation techniques can help you stay calm, focused, and confident. Take deep, steady breaths before and during the interview and use brief pauses to collect your thoughts if needed. Remember, managing nerves is about giving yourself the space to stay calm and present, allowing you to communicate clearly and show your best self during the interview. Please let us know if you require any reasonable adjustments for your interview.
