Swansway Charity Fund
Supporting families, children & young people
Our Contributions
At Swansway Motor Group, we take pride in being a prominent UK-based motor group offering an extensive range of new and used vehicles, alongside comprehensive aftersales services. With dealerships across the North and Northwest of England, North Wales, and the Midlands, we’ve built a reputation as a trusted name within the automotive industry.
Our commitment goes far beyond selling and servicing vehicles. We are deeply rooted in the communities we serve, and giving back is a core part of who we are. Through our partnership with Forever Manchester, we created a themed fund dedicated to supporting children, young people, and families across the region. This initiative reflects our values, our focus on corporate social responsibility, and our desire to make a meaningful, positive impact on those who need it most.
2024–2025 Fund Highlights
Between 2024 and 2025, our Swansway Themed Fund has:
- Benefited 275 people
- Been featured in our newsletter, which reaches over 6,000 contacts each month
- Been promoted across social media to over 40,000 followers
Find out more about the groups we help support!
Al Abbas Institute
The Al Abbas Institute is a grassroots community group based in Rochdale, first set up around 13 years ago by a group of volunteers to support local communities through ethical and social development initiatives. The group delivers an array of educational and self-development workshops that support the personal growth of vulnerable individuals within a safe and nurturing environment. Thanks to the award received, the group has been able to begin delivering a series of interactive workshops aimed at developing educational and life skills for 35 young people, with a particular focus on those from refugee and ethnic minority backgrounds. Taking place over five months, each three-hour session will be professionally facilitated, offering access to essential learning and personal development opportunities.
The Guinean Society of Greater Manchester (GSGM)
GSGM is a community organisation working to promote social inclusion and cultural cohesion among the Guinean and wider ethnic minority communities across Greater Manchester. Through partnerships with local charities and organisations, GSGM aims to create inclusive opportunities that celebrate cultural identity while supporting personal development and community engagement. Thanks to the funding they were awarded, the group have begun to coordinate a one day Community Sports Day event, designed to improve physical and emotional wellbeing and strengthen community bonds through sport. The event will feature a football competition involving members of the Guinean community as well as the wider local community, hopefully encouraging active participation and collaboration between cultures.
Debdale Outdoor Activity Club
Debdale Outdoor Activity Club provide affordable water sports coaching for children and young people aged 6 to 18, with a strong emphasis on inclusivity and accessibility for individuals from all backgrounds; including individuals with physical and/or learning disabilities. The types of activities provided by the group include dinghy sailing, paddle boarding, kayaking, windsurfing, wing surfing, and canoeing, with a specialised “Wheely” boat, ensuring access for wheelchair users and those with mobility challenges. Through funding support, the organisation has begun delivering professionally facilitated, interactive workshops to help young people gain recognised sailing certifications. These sessions build confidence, teamwork, and leadership skills, guiding young people (particularly those from deprived and diverse backgrounds) towards becoming qualified instructors.
Migrant Haven
Rooted in Greater Manchester and particularly active in Bolton, Migrant Haven is grassroots, migrant-led, non-profit organisation, dedicated to helping migrants, refugees, and asylum seekers rebuild their lives in the UK. Drawing on lived experience, the organisation offers culturally sensitive support across health, housing, and employment. With funding now in place, they are delivering small, welcoming ESOL classes tailored to those who face barriers to mainstream education, such as long waiting lists, transport costs, or language anxiety. Led by a qualified tutor and supported by peer volunteers, the sessions focus on everyday English and practical life skills, from navigating public services to budgeting and understanding rights. Alongside language learning, participants benefit from conversation circles and community connection, helping reduce isolation and build confidence.
Wigan Autistic Theatre Company
Based at The Old Courts arts centre, Wigan Autistic Theatre Company was formed in response to the exclusion felt by autistic adults. The group now provides a non-judgmental space, where members can engage in the performing arts and feel a sense of belonging within a community of like-minded individuals. Members take part in shows, parades, and social activities every Monday evening, gaining experience and skills in acting, backstage roles, and front-of-house duties. More importantly, they build friendships, grow in confidence, and feel part of a welcoming creative community. Thanks to funding, the group is expanding its support to include skill-building in areas like set construction, sound and lighting, prop-making, and costume organisation. Their accessible performances, featuring step-free venues, BSL interpreters, and sensory adaptations, ensure that the wider disabled community can participate and feel included.
Wythenshawe Black Belt Academy
Wythenshawe Black Belt Academy is a longstanding martial arts organisation that use a range of disciplines such as Karate, Kickboxing, Ju-Jitsu, Judo, Taekwondo to support physical and mental wellbeing across their local community. With a focus on affordability, the group works with children, young people, and adults from low-income households, helping them build confidence, reduce anxiety, and develop transferable skills such as communication, teamwork, and leadership. With support received through funding, the organisation was able to purchase high-quality equipment essential for safety and durability, without raising costs that could exclude vulnerable families.