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Jaecoo is a Chinese vehicle manufacturer, that is a sub-division of Chery International which was created to market SUVs in an export market.
Founded in 2023, Jaecoo is the second Chinese manufacturer that has hit the ground running in the UK market and is targeting established brands like BMW and Land Rover. With ambitious sales targets for its range of petrol, hybrid and electric models. Jaecoo may be a name you are not familiar with right now, but with aspirations similar to BYD, the status of this Asian brand might be set to change, and skyrocket.
A second car brand from Chinese giant Chery that has launched in the UK, and following the launch of the Omoda last summer, the two brands are working together. While tackling the UK market, seeing the way BYD have bulldozed their way to the top of many EV drivers list, Chery is targeting different customers but building a joint dealer network across the country.
A state-owned company, Chery, having been around for over 30 years and acting as China’s largest exporter for most of that time. Jaecoo doesn’t exist in China, it is purely an export brand of Chery International.
The JAECOO 7 is a mid-size, five-seater SUV. Designed to combine rugged off-road capability with modern comfort and technology, it’s available in both pure petrol and Plug-in Hybrid (PHEV) variants.
Its bold, retro-inspired exterior is matched by a well-equipped interior featuring large digital displays and premium materials. Inside, it offers generous space for passengers and luggage, making it a practical choice for families.
The JAECOO 7 is engineered for versatility, with seven selectable driving modes—including Sport, Snow, Mud, and Off-road—to handle a variety of road and weather conditions.
Tech and safety are also key highlights. It includes advanced features like a large LCD instrument cluster, a portrait-style central touchscreen, adaptive cruise control, a high-quality SONY sound system, and safety systems such as blind-spot detection, traffic sign recognition, a panoramic camera, and automatic emergency braking.
