Front view of new facelift CUPRA Leon hatch

Welcome to Swansway CUPRA

CUPRA is at the forefront of sports motoring with its luxury, contemporary, and exceptionally comfortable vehicles. From the latest CUPRA Formentor to the luxurious CUPRA Ateca, you’re sure to find a suitable vehicle from this outstanding manufacturer.

Not sure if a CUPRA is right for you? We understand that choosing a vehicle can be a long process, which is why we’re here to help you make the right decision.

New and Used CUPRA Dealer’s

Our CUPRA dealerships are located in Crewe, Cheshire and Oldham, Greater Manchester. We invite everyone to come down and take a look at all of our approved used and new CUPRA vehicles for sale. Book yourself a test drive to get behind the wheel, or examine the vehicles close-up at your own pace to discover the classy and sophisticated design that each CUPRA radiates.

Approved CUPRA Service Centre

We’d be more than happy to speak with you about all of our new and approved used CUPRA options. With our professional servicing options, MOTs, and official replacement parts, we can help ensure that your CUPRA stays operational for many years to come, helping you get the most of your investment.

You can also get in touch regarding our financing options at CUPRA Crewe and CUPRA Oldham, visit our showrooms today and drive home your new vehicle on the same day. For more information, don’t hesitate to get in touch with us today and we’d be glad to help you. Alternatively, you’re always welcome to come down and visit us to discuss our CUPRA offerings.

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*UK Retail customers only, excludes contract hire. 18+. Order between 01 February 2026 and 31 March 2026, delivered by 30 June 2026. £1,000 saving (inc. VAT) from OTR price. Subject to availability.

² With Solutions PCP. 18s+. Subject to status. Ordered by 31 March 2026 from participating Retailers. Maximum deposit of 40% applies to CUPRA Born and CUPRA Tavascan 0% APR offer. Indemnities may be required. Subject to changes in vehicle or equipment prices. May be varied or withdrawn at any time. Freepost SEAT Financial Services.

³ CUPRA e-Care Essentials Plan covers first two years servicing limited to 1 x inspection service, 1 x Brake fluid change and 1 x Pollen filter replacement. Excludes Petrol and PHEV vehicles. Servicing must be carried out at a CUPRA Authorised Repairer, in line with the requirements of the service schedule. Additional work, including wear and tear, is excluded. Freepost SEAT Financial Services.

⁴ CUPRA Care Plan covers first 2 consecutive services with 1 Pollen filter replacement. Excludes electric vehicles. Servicing must be carried out at a CUPRA Authorised Repairer, in line with the requirements of the service schedule. Additional work, including wear and tear, is excluded. Freepost SEAT Financial Services.

† Offer open to retail customers in UK, aged 18+. Receive either: a 7kW Ohme Home Pro home EV charger (tethered) with an upfront customer payment of £99, or a 7kW ePod home EV charger (untethered) with an upfront customer payment of £99, or a CUPRA Charging voucher with £500 credit. Retail customers who order a new CUPRA Born or CUPRA Tavascan vehicle between 16th December 2025 and 31st March 2026, collect their vehicle by 30 June 2026 and installation to take place by 30 September 2026. Incentive must be requested at the point of purchase & cannot be claimed retrospectively. Full T&Cs here.