A partnership driven by family, community and the love of the game
Swansway Motor Group has officially renewed its sponsorship of Nantwich Town F.C., securing naming rights to The Swansway Stadium for another season in a deal that reinforces their commitment to grassroots sport and the South Cheshire community. The deal, which runs through the 2025/26 season, marks the continuation of a partnership first established in 2022.
As part of this renewed commitment, the club’s home ground will proudly remain The Swansway Stadium, showing Swansway’s support from the stands to the sidelines.
Swansway Motor Group has always believed in backing local, whether it’s the families they help find the perfect car, or the brilliant local organisations who bring people together. Nantwich Town F.C. isn’t just a football club, it’s at the heart of the community and they’re pleased to continue their partnership with Swansway.
This agreement is especially meaningful for one of Swansway Group’s Directors David Smyth and his son George, who have been long standing fans of the Nantwich team and regularly attend matches to show their support.
David Smyth, Director at Swansway Motor Group, shared:
“We’re absolutely delighted to continue our partnership with Nantwich Town. The club represents everything we believe in, hard work, community spirit and pride in the local area. The Swansway Stadium has a brilliant ring to it, and we’re looking forward to seeing it full of fans, rocking with energy and excitement this season.”
The Swansway name isn’t just on the stadium, it’s part of the fabric of matchdays, community events and youth development across the club. Whether it’s cheering from the main stand or supporting grassroots football behind the scenes, they’re committed to helping Nantwich Town F.C. thrive on and off the pitch.
Jon Gold, Chairman at Nantwich Town F.C., commented:
“We’re thrilled to have Swansway Motor Group on board once again. Their support has been fantastic, not just financially, but in helping raise the profile of the club and bringing real energy to our matchdays. Having them back as our stadium sponsor is a huge boost for the team and the town.”
With the partnership contract signed , it’s safe to say this is one of the most important signings of the summer. Here’s to another exciting season at The Swansway Stadium - up the Dabbers!