Swansway Motor Group has returned for another year to support the former primary school of its Founder and Chairman, Michael Smyth, ensuring every child receives a Christmas present.

Each year, the family owned motor group visits St Peter and St Paul’s Primary School in Bolton, where Michael Smyth began his education, continuing a tradition that reflects Swansway’s long standing commitment to giving back to local communities.

Mrs Bates, Headteacher at St Peter and St Paul’s Primary School, said:

“We’d like to extend our heartfelt thanks to everyone at Swansway Motor Group for their incredible generosity. Providing Christmas presents for all our children will make a real and meaningful difference to many of our families. Knowing that every child will receive a present this Christmas means so much, and this kindness has truly helped to spread joy and hope at a very special time of year.”

Swansway Motor Group continues to support the communities where its dealerships are based, particularly during the ongoing cost of living pressures faced by many families.

David Smyth, Director at Swansway Motor Group, said:

“Christmas should be a time of joy and celebration for everyone, whatever their circumstances. At Swansway, we want to help spread a bit of Christmas magic to children and families who need it most.”

David added:

“It’s incredibly important to all of us that we stay connected to the communities that have welcomed and supported Swansway over the last 22 years and 2025 has been no exception. From the Swansway family to yours, we wish everyone a very Merry Christmas.”

ENDS.

About Swansway Motor Group

Swansway Motor Group is a family owned and run business with 30 locations across the North West and Midlands. Founded in 2003, Swansway represents some of the world’s leading automotive brands and is committed to delivering exceptional customer service, community engagement and a forward thinking approach to the future of mobility. Learn more at www.swanswaygarages.com

Press Contact

Matt Shannon
Email: [email protected]
Company: Swansway Motor Group