Buying a Car to Kick off the New Year

If you’ve kicked off the New Year thinking about a new car, you’re definitely not alone. January is one of the busiest months in the automotive world, and for good reason. From strong dealer offers, to attractive trade in values, there are plenty of reasons why buyers start their car search as soon as the calendar flips.

But, is January really the best time to buy a car, or does it depend on your situation? Let’s take a closer look at the benefits, and a few things worth considering, to help you decide whether now’s the right time to upgrade.

car keys being thrown up in the air

Why January is a Popular month for Car Buyers

January has built a reputation as a great time to buy a car, and it isn’t just hype. There are some genuine advantages that make it appealing for both new and used car buyers.

Competitive Dealer Offers

January often brings some of the most competitive car deals of the year. Many manufacturers launch new promotions to kick start sales, which can mean attractive finance offers, deposit contributions and added extras on brand new cars. At the same time, dealerships are keen to build early momentum for the year ahead. That can translate into excellent value across a wide range of models, whether you’re looking for a family SUV, a city car or your first electric vehicle.

Strong Trade in Values

If you’re part exchanging your current car, January can be a great time to do it. Demand for used cars tends to be high early in the year, which often helps support stronger trade in values. That means your existing car could be worth more than you expect, helping to reduce the overall cost of upgrading. It’s always worth getting a valuation and seeing what your car could contribute towards your next one.

A Fresh Start for the Year Ahead

There’s something motivating about starting the year with a clean slate, and for many drivers that includes a new car. Whether you’re commuting more, growing the family or simply ready for a change, January feels like the right moment to make a practical upgrade. Buying early in the year also means you’ll enjoy your new car for the full twelve months ahead, rather than waiting until later on.

Is January Good for Used Car Buyers?

Absolutely. January isn’t just about new cars, it’s a strong month for used cars as well. With plenty of part exchanges coming in, used car stock levels are often healthy. That means more choice, more specifications and more price points to suit different budgets. At Motor Match, you’ll often find a wide selection of quality used cars, all prepared to a high standard and ready to drive away. If you’re looking for value, flexibility and quick availability, January can be a brilliant time to explore the used market.

New Passat exterior birds eye view with lady getting in
Budgeting-For-New-Car

Things to Consider before Buying in January

While January has plenty going for it, it’s still important to make sure it’s the right time for you.

Your Budget and Finance Options

With so many offers available, it’s tempting to rush in. Take a moment to check what comfortably fits your budget, including monthly payments, insurance and running costs. Exploring finance options, whether that’s PCP, HP or a personal loan, can help you find a solution that works long term, not just in January.

Your Current Car’s Condition

If you’re planning to part exchange, condition matters. A clean, well maintained car with service history will always achieve a better valuation. Spending a little time tidying it up could make a noticeable difference.

New Registration Plates aren’t Far Away

March brings the new registration plate change, which some buyers prefer to wait for. If having the very latest plate is important to you, it might influence your decision. That said, January often offers better availability and stronger deals, so it’s a balance between timing and value.

Close up of registration plate

Is January the Best Time to Buy a Car?

For many drivers, the answer is yes. January offers strong deals, good trade in values and plenty of choice across both new and used cars. It’s a great time to explore your options, ask questions and see what’s available. The most important thing is choosing a car that suits your lifestyle, budget and plans for the year ahead. Whether you’re upgrading to something more practical, switching to an electric vehicle or simply treating yourself to a newer model, January gives you plenty of reasons to start looking.

If you’re ready to explore your options, take a look at our latest new car offers at Swansway, or browse quality used cars at Motor Match. Our friendly team’s always happy to help you find the right car, at the right price, when the time’s right for you.

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    Nearly New

    £14,480

    £14,450

    £110/Month
    PCP

    BYD Dolphin Surf

    30kWh Active Auto 5dr

    • 2025
    • DL75ZGB
    • Electric
    • Automatic
    • 100 Miles
    • 137 Miles Range
    Byd Stoke
    Go to BYD Dolphin Surf 30kWh Active Auto 5dr
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    Nearly New

    £14,480

    £14,450

    £110/Month
    PCP

    BYD Dolphin Surf

    30kWh Active Auto 5dr

    • 2025
    • DL75YRS
    • Electric
    • Automatic
    • 100 Miles
    • 137 Miles Range
    Byd Stoke
    Go to BYD Dolphin Surf 30kWh Active Auto 5dr
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    Nearly New

    £14,980

    £14,450

    £112/Month
    PCP

    BYD Dolphin Surf

    30kWh Active Auto 5dr

    • 2025
    • DS75UTT
    • Electric
    • Automatic
    • 100 Miles
    • Black
    • 137 Miles Range
    Byd Stoke
    Go to BYD Dolphin Surf 30kWh Active Auto 5dr
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    Affordable options for you

    BYD Dolphin Surf

    30kWh Active Auto 5dr

    • Electric
    • Automatic
    • 11 Miles
    • Green
    • 137 Miles Range
    Byd Crewe
    Go to BYD DOLPHIN SURF 65kW Active 30kWh 5dr Auto

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