Audi Concept C: What is it?

Sustainability, Technology & Features

In one of the many exciting ways Audi view this car to be a gripping phenomenon, it also leans into tech-smart features and eco-friendly materials - like natural fabrics, tone-on-tone finishes, inspired by titanium, and alternatives to conventional leather. All the materials used within this concept car are the same as all used in other Audi’s, to deliver that tactile feel the German brands cars are known for. With various features that allow this car to shine, Audi have embraced everything a sports car should with this concept.

Balancing freshness, efficiency and premium craftsmanship - not just looking green, but doing it through material choices and tech that reduces distraction and elevates the driver’s connection with the car.

What this means for the future of the Four Rings?

The Audi Concept C car marks more than just a striking electric sports car, it signals a strategic reset for Audi, while introducing a design philosophy built around ‘radical simplicity’ that Audi CEO Gernot Dollner says will become the brand’s new compass going forward. By showcasing clarity, precision, and emotional realism, the Concept C embodies Audi’s vision to strip back excess and refocus on essential form, materiality, and driving experience. It previews real production changes, not just in styling, but in process and identity - and serves as Audi’s flagship in its pivot toward design leadership and electric performance, reinforcing its intent to remain both relevant and visionary in the evolving premium segment.