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Circus Starr Collaboration

Swansway Motability supports the Circus!

1 in 20 children are born with a disability. 1 in 6 children are living in poverty. Circus Starr aims to bring families together for an enjoyable day out some rarely experience and we are delighted to be part of it.


Circus Starr is a touring circus, based in Congleton, boasting world-class, professional artists from across the globe. Founded in 1987, the charity puts on their world-class show right across the country, working with children’s hospices and hospitals, Young Carers, foster children, SEN schools and Women’s Refuges to bring joy into the lives of children, who often have little to look forward to.

Circus Starr is a not-for-profit organisation and hosts circus shows at seventy five venues, three times a year.


Since January 2016 Swansway Group’s collaboration with Circus Starr has meant that for every Motability Scheme vehicle sold across the group, we donate a pair of tickets worth £20, for a child and their carer to go to the Circus.

In the very first year of our collaboration together, as a group we sold over 600 Motability vehicles meaning we donated an amazing £13,200 enabling 660 children and their carers to attend a Circus show!

At Swansway Group, we target our charitable giving towards children and young people, as director David Smyth explained, “As a family owned and run business, we know how important families are and we know that some families and children face real challenges. Circus Starr brings fun and magic into the lives of these children, I’ve seen the smiles and heard the laughter, I know, at first hand, what a fantastic job this charity does. I’m proud that Swansway has helped create magical memories for hundreds of children”.We have been so impressed with the Circus Starr programme that we have carried on their support in 2017, once again donating £20, the equivalent of a ticket for one child and their carer, for every vehicle sold on the Motability scheme.

The second year of our collaboration in 2017 was just as successful with a total donation of £12,500 being donated. Marketing Manager Anna Ling attended a show to see for herself the fun the children have whilst at a Circus Starr show. Anna commented:

“It was an absolute pleasure to be able to present Circus Starr with our cheque, and to get to meet and speak with some of the children and their families that we are helping to enjoy a day out was an honour. Many of the children had been to the show before and it was lovely to see the excitement and joy they had to be returning once again. It’s obvious we have partnered with an incredible organisation in Circus Starr and we’re excited to continue working with them in the future.”

2018 is proving to be another great year for Motability sales and so far the figure stands at £10,160!​

A delighted Simone Unett, Sales Manager and Trainer for Circus Starr commented, “Our shows are a way of taking children out of their everyday lives, whether they are disabled or disadvantaged, Circus Starr takes them to another world, of enjoyment, wonder and laughter. Parents and carers and indeed the children themselves, tell us what a wonderful experience Circus Starr is and we love giving kids and their carers a never to be forgotten outing”.

“We want to thank Swansway for helping us to make memories”, added Simone, “That’s what Circus Starr does and this donation has helped us to make special memories for over six hundred and fifty more children in 2016, which is so wonderful for us”.


Simone Unett took the time to leave us a little thank you message!

If you'd like to be part of our quest to raise as much money as possible for Circus Starr, choose Swansway for your next Motability vehicle.

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