Alfa Romeo new car range

Explore the exciting range of Alfa Romeo new cars at Swansway Alfa Romeo, with exclusive deals across the range.

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106 years on the run. 106 years at the wheel. 106 years in the heart of millions. Alfa Romeo is back on your road again.

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About Swansway alfa romeo

A family, driven by passion, where people love to work and where customers are delighted to return.



Swansway Alfa Romeo, based in Chester, is part of Swansway Group, a family-owned and run business with five decades of experience in the automotive industry. Our fine local reputation has been built upon our passion for the cars we sell, our expertise and our exceptional customer service.

We are proud to represent the celebrated Italian marque in the city, providing our customers with the opportunity to own an effortlessly stylish car that delivers heart-pumping power and speed.

Alfa Romeo was founded in Milan, Italy in 1910 and in more than a century of production it has become renowned for its elegant high-performing sports cars.
Vehicles include the Giulia, winner of the Car of the Year award at 2016’s What Car? ceremony. The Giulia was declared the most eagerly anticipated new car by readers of the respected magazine and its website.

We stock an excellent selection of Approved Used cars too, all offering the highest possible quality at an affordable price. We don’t allow just any vehicle into our showroom – each one that is presented to us is exhaustively checked before we permit its sale.

We not only sell some of the most desirable vehicles available today, we also provide exceptional aftersales care. Our Alfa Romeo trained technical crew carry out servicing, MOT testing and repairs, ensuring that all vehicles entrusted to us are returned in peak condition. Our flexible service options are competitively priced too, and we only use and sell genuine Alfa Romeo parts and accessories.

Discover what it is that makes Swansway Alfa Romeo different from the competition by visiting our Bumpers Lane showroom in Chester. If you have any queries about our vehicles or the products and services we provide, please don’t hesitate to get in touch. You can contact us via our website, by phone on 01244 560669 or in person, any day of the week.