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Caring, Honest & Proud

We are a family owned and run business and we have been in the motor trade for over 50 years.

We are driven by passion, where people love to work and where customers are delighted to return.

Check out the Range Rover Sport! Available at Stafford Land Rover, part of family owned and run Swansway Group

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About Swansway Land Rover​

A family, driven by passion, where people love to work and where customers are delighted to return.


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Stafford Land Rover shares the same high levels of customer service and expertise with every dealership that forms a part of Swansway Group. The business is run by its owners, the Smyth family, who have almost 50 years’ worth of experience in the motor industry.

Land Rover was established three years after the end of World War II and has been the vehicle of choice for a wide range of businesses and institutions. Land Rover vehicles have been adopted by the British, Australian and US armies. They have also competed in the Dakar Rally and are regular winners of the 4x4 UK Challenge endurance event.

Critically lauded vehicles in the range include the marque’s flagship model, the Range Rover, as well as mid-size luxury SUV, the Discovery 4 and the compact and super-stylish Evoque.​

At Stafford Land Rover, we are passionate about the vehicles we sell, whether brand new or Approved Used. Our previously owned Jeeps have all been comprehensively tested before we allow them to go on sale in our showroom. Purchasing a used Jeep from us means you get the quality of a new vehicle at a more affordable price.

We provide a range of services and products, from servicing, MOT testing and repairs to genuine accessories and parts. We work with Motability to supply our eligible customers with a brand new Jeep to drive, complete with adaptations where required. We also offer a variety of solutions for businesses big and small.

For all things Jeep please visit, call or contact us via our website. If you would like to put one of these fine vehicles through its paces, why not book a test drive? Our Valley Drive showroom in Stafford is open seven days a week, and we look forward to assisting you in any way we can.