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Caring, Honest & Proud

We are a family owned and run business and we have been in the motor trade for over 50 years.

We are driven by passion, where people love to work and where customers are delighted to return.

Outstanding quality and precision are some of the features that make the New SEAT Ateca the perfect companion for an active lifestyle.

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About Swansway SEAT​

A family, driven by passion, where people love to work and where customers are delighted to return.


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Crewe SEAT is a part of the Swansway Group, a business with more than 20 dealerships in the North West, Midlands and North Wales. Swansway Group is owned and run by the Smyth family who have five decades of experience in the automotive industry.

Like its fellow franchise-holders, Crewe SEAT has built up a formidable reputation for the excellent customer service and knowledge of its staff, and its competitive prices. We are proud to represent SEAT in the area, providing our customers with some of the best vehicles on the market.

The Spanish marque is responsible for the Alhambra, voted Best Coupé at the 2015 Car of the Year Awards, held by What Car?. The Leon is another of SEAT’s vehicles to have received widespread praise. Auto Express described it as “one of the best, if not the best, family hatchbacks, blending style, practicality and an excellent drive.”​

SEAT offers great value for money, even more so when you choose from our Approved Used range of cars. We only allow previously used cars that are in excellent condition to be sold in our showroom. Every car presented to us is comprehensively checked by our SEAT-trained technical team to ensure that our customers are offered only the very best quality.

At Crewe SEAT, we provide unrivalled aftersales care, including servicing, MOT testing and repairs. When you entrust your car to us, you can be sure that it will be well looked after and returned to you as good as new. We also provide a range of flexible service options that won’t cost you the earth.

Discover why our valued customers come back again and again by visiting us at our Weston Road, Crewe showroom, open seven days a week. Alternatively, if you have any questions or would like to book a test drive, please get in contact via our website or by phone.