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We've designed the F-TYPE to be as alive on the inside as it is on the outside. The driver experience is placed at the forefront from gear shift options to personalised suspension settings.

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Welcome to Swansway Jaguar




Jaguar is now a partner of Swansway Group, a business run by the Smyth family who have nearly five decades of experience in the motor industry. Swansway Group holds a number of franchises in the North West, North Wales and the Midlands and has built up a fine reputation for its excellent customer service and expertise.

Crewe Jaguar is set to open in 2017. It is an exciting addition to a business that already possesses more than 20 dealerships, selling a wide variety of top marques, including Jaguar’s parent company, Jaguar Land Rover.

Jaguar was founded in 1922, under the Swallow Sidecar Company banner, assuming the name Jaguar Cars Limited in 1966. Through the decades, the prestigious brand has produced a range of iconic vehicles. These include the Mark 2, a luxury saloon car released in 1959, and the E-Type, an open-topped two-seater that turned heads throughout the 1960s and early 1970s.

Today, it’s vehicles like the XE, XF and F-TYPE that are grabbing the attention of the automotive press and driving public alike. Our Jaguar centre in Crewe, Cheshire will carry the entire current range, as well as an extensive selection of Approved Used vehicles that bring the highest quality at affordable prices.

Our comprehensive aftersales care will ensure that your Jaguar remains in peak condition, whether it requires a service, MOT or repair. We will provide regular offers on our Jaguar cars too, helping you to successfully budget for one of many fine vehicles from the range.

We will, of course, update you about the progress of the Crewe Jaguar centre and its impending opening. Meanwhile, if you have any questions at all, please don’t hesitate to get in touch with us.