Swansway Motor Group is owned by Chairman Michael Smyth, with five decades worth of experience in the motor trade he certainly knows a thing or two about our industry. Over the years, Michael has been joined by his sons, Peter, David and John, making the business a genuine family affair. As far as the Smyths are concerned everyone who works with them is a part of the Swansway family.
Across the group, we now have over 20 dealerships located across the North West, Midlands and North Wales. Our Head Office is based in Crewe, Cheshire.
We care about our fellow Swansway family members; we help each other to get the job done. We care about where we work, we keep desks and filing cabinets tidy and we keep our dealerships looking like new. We care about every one of our customers, and we want them to go away feeling they’ve had excellent customer service.
When we tell a customer or a Swansway family member we’re going to do something, we do it. We don’t make excuses, either to each other or to our customers; we’re transparent in everything we do. Everyone makes mistakes and that’s not a problem, it’s just an opportunity to learn; we acknowledge our errors, help each other resolve them and move on.
We’re proud to work for an award-winning family owned business and that means we take pride in doing everything we do to the best of our ability. We’re proud to welcome our customers into our immaculate dealerships, but even more proud that our friendly atmosphere is what they remember the most. We’re proud when our customers go away happy and recommend us to their friends and family.
“The opportunity to progress my career further at a business who are so customer focused yet offer excellent employee prospects was something that really appealed to me.”
“The best part of working here is the team. We laugh when we need to but are serious when we need to be as well. It’s like we’re a perfect fit all pulling in one direction and if that direction changes, we all change with it.”
“The opportunities available and the support from the team makes the job special. We’re like one big community where everyone helps each other, and everyone feels they’re doing something meaningful.”
"Nice people make good service advisors. We can teach the skill, we're employing the person."
“I’m really enjoying the different challenges the role brings, everybody has been helpful so far. We’re a very close-knit group at Stoke Audi and that helps to keep meeting the high standards we set ourselves.”
“Swansway is a great place to pave your career. You can take a role as far as you want to here and the team will shape roles to your strengths."