Swansway Group is owned by Chairman Michael Smyth, with five decades worth of experience in the motor trade he certainly knows a thing or two about our industry. Over the years, Michael has been joined by his sons, Peter, David and John, making the business a genuine family affair. As far as the Smyths are concerned everyone who works with them is a part of the Swansway family.
Across the group, we now have over 20 dealerships located across the North West, Midlands and North Wales. Our Head Office is based in Crewe, Cheshire.
We care about our fellow Swansway family members; we help each other to get the job done. We care about where we work, we keep desks and filing cabinets tidy and we keep our dealerships looking like new. We care about every one of our customers, and we want them to go away feeling they’ve had excellent customer service.
When we tell a customer or a Swansway family member we’re going to do something, we do it. We don’t make excuses, either to each other or to our customers; we’re transparent in everything we do. Everyone makes mistakes and that’s not a problem, it’s just an opportunity to learn; we acknowledge our errors, help each other resolve them and move on.
We’re proud to work for an award-winning family owned business and that means we take pride in doing everything we do to the best of our ability. We’re proud to welcome our customers into our immaculate dealerships, but even more proud that our friendly atmosphere is what they remember the most. We’re proud when our customers go away happy and recommend us to their friends and family.