Local charity seeks entrepreneurs to raise funds for homeless families.

Following on from two successful years of the Swansway Gingerbread Enterprise Challenge, the charity event returns for a third consecutive year and this year, it’s bigger than ever!

With an aim to beat last year’s fundraising total of £9373.32 and reach a new target of £12,000, the Enterprise Challenge is expanding and you could get involved.

Each team that enters will be given £50 with the aim of turning it into as much money as possible through whatever means that is safe, ethical and legal, but most importantly fun. Working together, this is a fantastic team-building task that inspires creativity whilst supporting the Stoke-based charity The Gingerbread Centre, whose work supports homeless families in the Staffordshire and Cheshire areas.

Running from Monday 12th June until Friday 21st July, this 6-week window gives teams as much or as little time as they would like to carry out their fundraising challenges.

In previous years teams have hosted car washes and duck races, created and sold ginger-themed deserts and one team even enlisted the help of local ice cream van manufacturers to sell ice creams to their colleagues.

This year, the challenge is expanding with the addition of a new category for schools. The Swansway Gingerbread Enterprise Challenge is the perfect opportunity for any school to encourage creativity and the development of new skills, in a fun and safe setting, allowing the children to work as a team alongside their fellow pupils.

Josie Morris, MD at WoolCool Limited and previous entrant of the Swansway Gingerbread Enterprise Challenge said;

“Taking part in the Swansway Gingerbread Enterprise Challenge was a great way for our team to do something different in their day and build bonds. As well as the team having fun, we knew it was for a fantastic local charity which made the decision to get involved a no-brainer!”

Chris Belyavin, Fundraiser at The Gingerbread Centre commented;

“We are delighted to be returning with The Swansway Gingerbread Enterprise Challenge and are looking forward to welcoming new teams to the challenge.”

Swansway Motor Group Director David Smyth added,

“It’s our pleasure to once again sponsor the enterprise challenge. Last year we had three teams sign up from our Crewe-based Head Office and there was a real buzz around Head Office and between the three teams. Our hope is that other employers and now schools get to experience the same fun and excitement whilst raising money for a fantastic cause.”


For further information or to register a team contact: [email protected] or call: 01782 973491.

Let your imagination and creativity run riot and show you are up for the Challenge!



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