Swansway Motor Group are delighted to unveil their completely refurbished CUPRA Crewe retailer located on Third Avenue, Crewe. The car retailer group have invested £400,000 into the transformation.

Making the transition from a SEAT-focused retailer to a CUPRA-focused retailer, the Crewe-based showroom has seen a complete refurbishment. Chosen by CUPRA UK, as one of 56 retailers in the country to focus their efforts on CUPRA, this decision was based on customer excellence scores.


With a premium, luxurious and modern feel to the retailer, which is reflective of the CUPRA brand. Offering customers state-of-the-art, interactive technology that will enhance their new car journey, the changes create a welcoming environment for new and returning customers.

Head of Business, Sam Booth commented;

“We are so pleased to unveil the changes to the retailer it looks fantastic and this refreshed focus is great for the team. We can’t wait to welcome our customers in to see the finished results.”

Swansway Motor Group Director David Smyth commented;

“It’s a privilege to be selected by the brand to represent the CUPRA brand as our retailer’s main focus. I would like to extend my thanks to our team based at the site for continuing to work throughout the building work.”




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