New Audi A8

Luxury doesn't shout, it whispers

Welcome to a new design era

The All-New Audi A8 is the first production car in the world to have been developed for highly automated driving, and will be progressively introducing piloted driving functions such as the Audi AI parking pilot, garage pilot and traffic jam pilot into production.

The All-New A8 features a new front design which includes a new singleframe grill that has chrome angular inserts. It also have a new headlights design with OLED rear lights as standard across the range. Some other highlights of the Audi A8 include a larger battery on the 60 TFSI e Plug-in Hybrid model and four new exterior colours - District green, Ultra blue, Manhattan grey and Firmament blue.

How much is an Audi A8?

Available in 2 trim levels:

Audi A8 Sport – From £73,785

Audi A8 S Line – From £78,730

Audi A8 Black Edition - From £81,530

Audi A8 Vorsprung - From £104,720

What engines are available on the Audi A8?

Depending on the trim level you choose the following engines are available for the Audi A8:

Fuel TypeEngineCO2 g/kmTrim levels
Petrol 55 TFSI quattro tiptronic 175 Standard
Diesel 50 TDI quattro tiptronic 145 Standard
Diesel S Line 50 TDI quattro tiptronic 150 S Line

What features does the Audi A8 have?

Standard Audi A8 trim highlights include:

  • 18” x 8.0J ‘5-V-spoke’ design forged alloy wheels
  • LED front and rear lights
  • MMI Navigation Plus and MMI Touch with Audi Virtual Cockpit
  • Electrically adjustable front seats with memory function
  • Adaptive cruise control
  • Parking system plus and rear-view camera

Or you can upgrade to the S Line, which comes with all the standard features as well as:

  • 19” x 9.0 ’15-spoke’ design cast aluminium alloy wheels
  • Matrix LED headlights with LED rear lights
  • Front sports seats with ‘S’ embossed logo in Valcona leather
  • Operating buttons in black
  • Black cloth headlining
  • Privacy glass

The Black Edition specification:

  • 20" Audi Sport cast aluminium '5-V spoke star' design, gloss anthracite black alloys
  • Black exterior styling
  • Black exterior door mirror housings
  • Inlays in Piano black finish

The Vorsprung specification includes:

  • 21’’ x 9.0J ‘10-spoke star’ design diamond cut alloy wheels
  • HD Matrix LED headlights with Audi laser light and OLED rear lights
  • Panoramic glass sunroof
  • Heated front and rear seats
  • Bang & Olufsen Premium Sound System
  • Park Assist with Parking Aid Plus

What colours can you get the Audi A8 in?

​Colour​Finish​Cost​Trim level
​Brilliant Black​Solid​No additional cost​All
​Floret Silver​Metallic​​No additional cost​All
​Glacier White​Metallic​​No additional cost​All
​Monsoon Grey​Metallic​​No additional cost​All
​Moonlight Blue​Metallic​​No additional cost​All
​Mythos Black​Metallic​​No additional cost​All
​Navarra Blue​Metallic​​No additional cost​All
​Seville Red​Metallic​​No additional cost​All
​Terra Grey​Metallic​​No additional cost​All
​Vesuvius Grey​Metallic​​No additional cost​All
​Impala Beige​Pearl Effect​​No additional cost​All
​Daytona Grey​Pearl Effect​​No additional cost​S Line
Audi A8 in Brilliant Black
Brilliant Black, Solid
Audi A8 in Floret Silver
Floret Silver, metallic
Audi A8 in Glacier White
Glacier White, metallic
Audi A8 in Monsoon Grey
Monsoon Grey, metallic
Audi A8 in Moonlight Blue
Moonlight Blue, metallic
Audi A8 in Mythos Black
Mythos Black, metallic
Audi A8 in Nevarra Blue
Nevarra Blue, metallic
Audi A8 in Seville Red
Seville Red, metallic
Audi A8 in Terra Grey
Terra Grey, metallic
Audi A8 in Vesuvius Grey
Vesuvius Grey, metallic
Audi A8 in Impala Beige
Impala Beige, pearl effect
Audi A8 in Daytona Grey
Daytona Grey, pearl effect

What size wheels are on the Audi A8?

Wheel sizeTrim levelCost
18" x 8.0J '5-V-spoke' design forged alloy wheels with 235/55 R18 tyres
Standard No additional cost
Alloy wheels 9J x 19 Standard £1,900
19” x 9.0J ‘5-arm polygon’ design Audi Sport cast aluminium, matt titanium-look, gloss-turned finish alloy wheels with 255/45 R19 tyres Standard £2,450
20” x 9.0J ‘10-spoke Y’ design forged alloy wheels Standard £2,850
20” x 9.0J ‘10-parallel-spoke’ design forged contrasting grey alloy wheels with 265/40 R20 tyres S Line £2,775
20” x 9.0J ‘20-spoke structured’ design contrasting grey, partly polished alloy wheels S Line £1,400
20” x 9.0J ‘5-arm turbine’ design Audi Sport cast aluminium, magnesium look, gloss-turned finish alloy wheels S Line £2,000
Audi A8 18" x 8.0J '5-V-spoke' design alloy wheels
18" x 8.0J '5-V-spoke' design alloy wheels
Audi A8 9J x 19 alloy wheels
Alloy wheels 9J x 19
Audi A8 19” x 9.0J ‘5-arm polygon’ design alloy wheels
19” x 9.0J ‘5-arm polygon’ design alloy wheels
Audi A8 20” x 9.0J ‘10-spoke Y’ design alloy wheels
20” x 9.0J ‘10-spoke Y’ design alloy wheels
Audi A8 20” x 9.0J ‘10-parallel-spoke’ design alloy wheels
20” x 9.0J ‘10-parallel-spoke’ design alloy wheels
Audi A8 20” x 9.0J ‘20-spoke structured’ design alloy wheels
20” x 9.0J ‘20-spoke structured’ design alloy wheels
Audi A8 20” x 9.0J ‘5-arm turbine’ design alloy wheels
20” x 9.0J ‘5-arm turbine’ design alloy wheels

Audi A8 TFSI e

The Audi A8 sits at the top of the German firm’s range as a luxury limousine designed to waft both drivers and passengers in supreme comfort. The cabin is incredibly spacious, with tonnes of rear passenger room and all of the technology you could ask for.

However, it’s great for drivers too, thanks to powerful engines, a fantastic ride and all the comfort you could need for spending hours behind the wheel. The TFSI e specifically offers plug-in hybrid motoring for reduced running costs, too.

Trim levels available with the Audi A8 TFSI e:

A8 Sport 

​The plug-in hybrid model is only available in Sport trim, which brings LED headlights, 19-inch alloy wheels, and adaptive air suspension. Inside, there are heated leather seats, MMI Navigation Plus, a DVD player and wireless charging. Meanwhile, driver assists include adaptive cruise control, a head-up display, and the Basic and Front versions of Audi’s Pre-Sense system.


The interior is the most important aspect in the luxury limo class, and this is one area where the Audi A8 excels, being miles ahead of its rivals. Everything looks and feels expensive, with high-quality materials used throughout and a design that’s sophisticated. The two 12.3-inch infotainment screens in the dashboard give it a modern edge too.

In the rear, there’s loads of legroom even in this standard wheelbase model, so there will be no complaints from those being ferried around, even if they’re taller than average.


The Audi A8 has an understated sophistication that makes it perfect for those who want something spacious and luxurious without drawing too much attention. Yes, it’s obviously huge, but the design avoids any of the bling accessories seen on some rivals in favour of a simple but classy look.

Up front, there’s a large grille with chrome surrounds that hint at the fact this is a pricier model, while the full-width rear lights give off a futuristic light signature at night. It’s at its best with smaller, subtler wheels, too, with these aiding the sumptuous ride and helping the A8 fly under the radar.


Being an Audi flagship model means the A8 is packed full of impressive technology. For a start, there’s the fantastic twin-screen infotainment system that’s clear and simple to use but still comes with everything you need, including satellite navigation and smartphone connectivity.

But appropriately, the tech available is more impressive still, with Traffic Jam Pilot offering some autonomous driving abilities in slow-moving traffic, adaptively damped air suspension, four-wheel steering, and a screen in the armrest for rear passengers.


There are two engines available on the standard A8, but the TFSI e comes equipped with a single plug-in hybrid powertrain.

It uses a 3.0-litre V6 petrol engine making 335bhp and 500Nm of torque, with a 0-60mph time of just 4.7 seconds and a top speed of 155mph. Particularly when compared with the standard petrol and diesel versions, it’s the economy where the real benefits are found, with fuel consumption measured at 109-113mpg and CO2 emissions being 60-57g/km. Keep the battery fully charged, and it can travel up to 29 miles on electric alone.

Contact Swansway Audi

You can reach our Audi dealerships on one of the numbers below, or you can submit an enquiry and we'll get back to you as soon as we can.

  • ​Blackburn - 01254 868211
  • Carlisle - 01228 371351
  • Crewe - 01270 864086
  • Preston - 01772 911334
  • Stafford - 01785 899419
  • Stoke - 01782 488200
Technology Audi Virtual Cockpit
Design New Design Era
Interior Substantial Growth

​First Drive: Audi A8​

What is it?

This is Audi’s ultra-luxurious, pioneering limousine that debuts a fresh new look, an incredible interior and game-changing technology.

Beloved by chauffeurs and their leading business people passengers alike, the previous-generation A8 was handsome and comfortable, but starting to look distinctly long in the tooth. Now Audi is hoping the Mercedes S Class and BMW 7 Series will no longer be running away with class honours, thanks to this, its reimagined new model.

What’s new?

The A8 has been drastically overhauled, from the chassis right through to the seats. Most notable of the updates is a striking new dash that has abolished buttons in favour of two touchscreen displays that take control of everything, from heating to sat nav. It’s a massive improvement and a class-leading interface between driver and car.

The system is connected to the now familiar, and frankly brilliant, virtual cockpit that replaces traditional dials behind the dash with a slick, modifiable digital screen. The speedo and rev counter can be shrunk at the touch of a button to give the sat nav dominance or vice versa. Phone, media and journey details can all be called up, too.

But it’s those two new screens that really impress. Offering “haptic” feedback – the same sort of tapping feel you get through your finger from a smartphone screen when you press a button – it works slickly and quickly. It’s a wonderful new interface and the sooner it’s rolled out across the range the better.

There’s a host of clever technology implemented on the new car to make drivers’ and passengers’ lives more comfortable and safer. Things such as the electromechanical door handles that open the door like a button when you pull them just 3mm – and they won’t let you do it if the car senses an oncoming car or cyclist from behind.

Even more impressive is the Audi AI systems have started to be rolled out. These include parking, garage and traffic jam pilot. The introduction of the system, which can autonomously drive the car at speeds of up to 37mph on roads where a physical barrier separates traffic, and help park the car, will only be introduced in countries when and where laws allow.

​What’s under the bonnet?

There are two V6 engines available at launch, a diesel and a petrol, both of which are “mild hybrids”. This belt alternator starter (BAS) system enables the car to coast with the engine switched off and to restart smoothly. Think of it as an improved cylinder shut-down system, which saves even more fuel.

We tried both the 3.0-litre diesel with 282bhp and 600Nm of torque – confusingly titled the A8 50 TDI Quattro – and the 3.0-litre A8 55 TFSI Quattro petrol unit, which offers 335bhp and 500Nm of torque. The 50 and 55 digits correspond to the power outputs, but need a degree in maths to understand. We’d suggest consulting a brochure – carefully.

The diesel is likely to be the best seller. It can hit 60mph in 5.7 seconds and is limited to a top speed of 155mph. Thanks in part to the mild hybrid system, it returns 50.4mpg and emits 145g/km.

We preferred the power delivery and sound of the petrol unit. There was some clatter audible on the diesel, and despite the increased torque, we found the TFSI the sweeter drive. The hybrid system doesn’t work as often as you want it to on motorways either, only shutting down a few times on our two-hour test route.

What’s it like to drive?

Continuing the clever new technology theme, the A8 boasts a host of innovations designed to improve its ride and handling. Optional dynamic all-wheel steering is definitely worth specifying as it reduces the turning circle by 1.1 metres – that’s the same as the far smaller A4. It makes tight spaces and U-turns far easier by turning the rear wheels the opposite way to the front at low speeds, while at higher speeds it improves stability and lane changes by turning the rear wheels in the same direction as the front. It’s a shame, then, that there’s absolutely no feel to the steering for the driver.

Adaptive air suspension comes as standard – and although not quite perfect, in most situations it offers an incredible ride. Using a camera linked to individual electric motors in each wheel, it can adjust the suspension independently to smooth out bumps it spots in the road. Sleeping policemen are impressively almost completely levelled out. However, the system doesn’t work at night. During daylight hours on the road, pitch and roll are drastically reduced, sometimes somewhat disconcertingly so. There’s very little movement under braking or acceleration, which feels strange if you’re driving, but is a delight for passengers.

That smart suspension has other benefits too. Cleverly, if the onboard radars detect an imminent side impact, it raises the suspension on that side by 8cm to help dissipate the energy through the floor pan. Audi says this won’t affect the chances of it rolling over, as the centre of gravity stays the same. To help passengers get in, as you open the doors the suspension springs up 4cm too. It’s very clever stuff.

Front view of A8 driving on a road

How does it look?

A huge, gaping, bottom-feeder-like grille dominates the front of the car, but sharp lines along the body and striking LED headlights make it really stand out.

At the back, the LED lights wrap around the whole of the car and evoke memories of the Saab 95. They won’t be to everyone’s tastes, but overall the proportions are stylish and give the car a powerful stance. The long wheelbase option is the one to go for, if you can afford the additional outlay.

What’s it like inside?

Inside, in the back is where things really count, as Audi says “this is where the King sits”. You certainly feel like royalty in the reclining, heated and cooling seats. The rear passenger gets a tablet-like control panel which can be removed from the centre armrest and used to adjust the rear blinds, the music, stereo and other settings too.

Up front, the driver gets all the benefits of that brilliant new cockpit, climate comfort and optional massaging seats, a smart new-design steering wheel and wireless charging for a mobile phone. It’s a wonderful place to spend time as a driver and passenger and as luxurious – if not more so – than its rivals.

interior of Audi A8
close up view of Audi A8 headlight

What’s the spec like?

The specification is impressive with that mild hybrid system, adaptive air suspension, virtual cockpit, LED headlights, eight-speed automatic gearbox, acoustic windscreen and heated front seats, among other things, all coming as standard.

But, as you’d expect, you can go mad on the options with that clever, dynamic all-wheel steering, Audi AI functions, Bang & Olufsen sound system, TV in the front and back, and even a foot massaging system, all extras you’ll want to add.


Audi has moved the luxury limousine game on to new levels with this A8. Truly innovative technology both inside and out, plus some game-changing new suspension, steering and safety systems has catapulted Audi’s flagship to a position where stealing the number one spot from its rivals looks very likely. Whether you’ll be sat in the driver’s seat or the “king’s seat” in the back, you’ll be sure to enjoy Audi A8 ownership very much indeed.


  • Model: Audi A8 L 50 TDI quattro
  • Engine: 3.0-litre turbocharged diesel
  • Power (bhp): 282
  • Torque (Nm): 600
  • Max speed (mph):155
  • 0-60mph: 5.7 seconds
  • MPG (combined): 50.4
  • Emissions (g/km): 145
Rear view of Audi A8 driving on a road

*At the end of the agreement there are three options: i) pay the optional final payment and own the vehicle; ii) return the vehicle: subject to excess mileage and fair wear and tear, charges may apply; or iii) replace: part exchange the vehicle. With Solutions Personal Contract Plan. ^Can consist of a contribution towards the cash price and a contribution towards the deposit (Please see Audi Centre for details). 18s+. Subject to availability and status. T&Cs apply. Offer available when ordered by 03/01/2022 from participating Centres. Indemnities may be required. Subject to changes in vehicle or equipment prices. Offers are not available in conjunction with any other finance offer and may be varied or withdrawn at any time. Accurate at time of publication [09/21]. Freepost Audi Financial Services.