Front view of blue Audi A1 Sportback

New Audi A1 Sportback

From £23,375

Featuring a refreshed, sportier design the new A1 is sharper and more angular all around. Taut, streamlined lines down the sides draw your attention from the angular headlights at the front to the spoiler at the rear.

The most noticeable difference with the new A1 is the 3 slits just above the grille, inspired by the Audi Sport quattro rally legend from 1984. From the side you’ll notice further similarities to the Audi UR-quattro and Sport quattro ancestors with the wise, flat sloping C-pillar that almost seems to be pushing the car forwards. The contrasting roof, available in two dark colours, ends above the C-pillar.

How big is the new A1 Sportback?

  • ​​Length 4.03 metres
  • Width 1.74 metres
  • Height 1.41 metres (excluding aerial)

Compact, yet spacious

Inside the sporty cockpit is all driver focused, with a centre console angled towards the driver for easier visibility. An optional contour and ambient lighting package will bring your interior to life in the dark with a choice of 30 colours.

The cabin of the new A1 Sportback is much more spacious, giving added comfort for the driver and passengers, with plenty of head and leg room for adults. Luggage capacity is now 335 litres, with the seats up, and increases to 1,090 when you fold them down.

Beauty and brains

Full of intelligent technologies from a high-resolution all-digital instrument cluster to the 10.25-inch digital cockpit display and multifunction steering wheel, all available as standard. Packed with the latest driver assistance systems and safety technology the A1 features the latest generation of voice control for clear dialog between you and your ride.

Close up of Audi A1 Sportback alloy wheel
Rear view of A1 Sportback
Front on view of blue Audi A1 Sportback
Close up of S Line badging
Audi A1 Sportback

What trim levels are on the Audi A1 Sportback?


Features include:

  • ​16” ’10-spoke turbine’ design alloy wheels
  • Audi Drive Select
  • LED headlights with LED rear lights and dynamic rear indicators
  • Radiator grille and rear diffuser in Matt anthracite black
  • Front side air inlets in Matt Black, grained with C frame in Anthracite Black
  • Side front spoiler lips in Matt Black, grained
  • Front Sport seats in Novum cloth
  • Aluminium interior elements
  • Cruise control
  • Rear parking sensors

S line:

In addition to Sport:

  • 17” ‘5-twin-spoke’ design alloy wheels
  • Sport suspension
  • S Line exterior styling
  • Privacy glass
  • Front sports seats in Pulse cloth / leatherette with embossed ‘S’ logo
  • 3-spoke leather multi-function plus steering wheel with ‘S’ badging, grips in perforated leather and contrast stitching.
  • Door sill trims with aluminium inlays and ‘S’ logo
  • LED interior lighting pack
  • Front and rear floor mats in Black with contrast stitching in fine Silver

Black Edition:

In addition to S line:

  • 18” '7-spoke rotor' design alloy wheels in Anthracite black, gloss
  • Contrast roof in Mythos Black
  • Black exterior styling pack with black Audi rings
  • Exterior mirrors and side skirts in black
  • Flat-bottomed 3-spoke leather multi-function plus steering wheel

Serious power, sportier handling.

With a wide range of engines available, the Audi A1 Sportback is ready to handle any journey. The most powerful in the range is the S line engine, at 1.5-litres the TFSI can accelerate from 0 to 62 mph in 7.7 seconds plus with electromechanical power steering and suspension you’ll experience a dynamic performance.

Strikingly sporty

A wide, low-sitting singleframe grille, flanked by the side air inlets on the Audi A1 give a distinctly sporty and dynamic look, whilst near-daylight illumination of the LED headlight ensures low energy consumption.

Blue Audi A3 TFSI e charging

About the Audi A1 range:

The Audi A1 Range currently offers a sportback option, with everything that you would expect in an Audi, condensed. It is the ideal vehicle for anyone looking for an everyday car that doesn’t compromise on sophistication, style or detail.

Designed with a refined interior, the Audi A1 offers levels of spaciousness and comfort, with ample legroom and headroom as well as a generous luggage capacity, not only is it the perfect urban accomplice, but it is also ideal for longer journeys too.

Style meets versatility with the Audi A1, currently, there is only one model available in the A1 Range; the Audi A1 Sportback. This is exclusively available as a 5-door model, it is striking in its looks and the design was inspired by rally legends.

With serious power and sportier handling, the A1 Sportback has a wide range of engines available, the most powerful of these is the S Line engine, a 1.5litre TFSI which offers a 0 to 62 mph acceleration in 8.1 seconds.

What are the colour choices for my new audi a1 sportback?

If you’ve wanted a high-end small car, the Audi A1 has been the default choice ever since it was introduced in 2010. Let's see what's on offer with the 2023 addition.

Bringing upmarket materials, refined driving manners and a strong brand image, it has proven popular with those wanting something premium in a more compact package.

That has remained over the preceding years and generation, with the latest A1 being packed full of technology, while also being roomier than before as well.

But if you’re shopping for an Audi A1 Sportback, what colours, options and personalisation are available? Let’s take a look at the most recent version.


If you’re shopping for an A1, there’s a great range of colours available, including solid, metallic and pearl effect paint finishes.

The no-cost colour is Shell White, but if you want to upgrade to a metallic shade, there is Navarra Blue, Progressive Red and a new colour – the funky District Green, a colour previously seen on the Q5 and A5 models. Other shades available include Manhattan Grey and Mythos Black, while Arrow Grey is the pearl-effect finish available.

Full Audi A1 Sportback Colour Range

  • Shell White Solid
  • Arrow Grey Pearl Effect
  • Dew Silver Metallic
  • Glacier White Metallic
  • District Green Metallic
  • Manhattan Grey Metallic
  • Mythos Black Metallic
  • Navarra Blue Metallic
  • Progressive Red Metallic

Grey Audi A1

Trim levels

Audi has slimmed down the range of trim levels available on the latest A1, with three versions now available – Sport, S line and the Black Edition.

Even the entry to the A1 range, the Sport, features plenty of standard equipment, with 16-inch alloy wheels, LED headlights with LED rear lights and dynamic indicators and dynamic suspension all included. You also get light and rain sensors, a 10.25-inch digital instrument cluster,a 10.1-inch touchscreen, rear parking sensors and cruise control.

The S line model brings a more dynamic look courtesy of its 17-inch alloy wheels, sports suspension and S line body kit, bringing specific bumpers, a spoiler and privacy glass. You also get an upgraded steering wheel, stainless steel pedals, LED interior lighting and part leather seats.

For a meaner look, you can choose the Black Edition, bringing 18-inch alloy wheels and a full black styling kit, such as for the badges, door mirror housings and roof.

Options and personalisation

Regardless of which trim level you go for, you’re able to option upgraded alloy wheels up to 18 inches, depending on trim level. Inside, you can also choose a Microfiber and leatherette seats as an extra.

In terms of more conventional extras, there are two main option packs available. The first is the Technology Pack, which brings a Sonos 3D sound system, wireless smartphone charging, reversing camera and heated front seats. You can also choose the Technology Pack Pro, which gains keyless entry, an upgraded infotainment system, a front centre armrest and dual-zone climate control along with the other aforementioned extras.

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