1 February 2021
The winning
combination of superb customer service and product expertise has led to family
owned
Stafford
Land Rover
topping the UK sales charts for sales volume for Approved
Used
Land Rovers, for both 2019 and 2020, by a
considerable margin.
With retail Land Rover Approved
Used Sales in excess of 800 in 2020 a new benchmark was set and the team are excited
to see if this can be surpassed in 2021 and in turn secure a third successive
year as the UK’s number 1 volume retailer.
An already strong digital
presence and expertise in selling remotely meant the shift to greater emphasis
on digital selling, due to the global pandemic, was an easy transition for the
Stafford team. This, combined with a dedication to constantly reviewing the
market and pricing strategies, has led to an enviable performance.
Matt Knowles, Stafford Land
Rover Sales Manager commented:
“Working for a family owned
business allows for huge autonomy; we are trusted to run the business our way.
We are not limited about what stock we buy and our knowledge and experience
about what is an attractive to customers is truly valued.
We have a long-term, stable
team here, where delegation and mutual respect are the norm. We invest heavily
in training so that we know that we have the right people, with the right
skills, in the right roles. And our focus is always on the customer. After that,
the results speak for themselves.”
Stafford Land Rover, is part
of Swansway Group which has been nominated in the Car Dealer
Used Car Awards 2020, for “Used
Car Online Sales Experience”. Results will be announced on 5 February 2021.
-Ends-
About Stafford Land Rover:
Stafford
Land Rover is part of Swansway Group which has 23 dealerships and one accident
repair centre, from Birmingham in the Midland to Carlisle in the North.
It represents Volkswagen, Audi, Land Rover, Jaguar, SEAT, CUPRA, Peugeot,
Honda and Volkswagen Commercial Vehicles, plus operates 5 Motor Match
non-franchise locations.
The
family dealer group was founded in 2003 by Michael Smyth and is now run by him
and his three sons.
For all
media enquiries, please contact:
Anna
Ling | a.ling@swanswaygarages.com 07557
433164