1 February 2021

Stafford Land Rover stays ahead of the field in the approved used car market for two years running

Stafford Land Rover, part of a family owned business, celebrates being the UK’s Number 1 used Land Rover dealership for the second year in a row.

The winning combination of superb customer service and product expertise has led to family owned Stafford Land Rover topping the UK sales charts for sales volume for Approved Used Land Rovers, for both 2019 and 2020, by a considerable margin.

With retail Land Rover Approved Used Sales in excess of 800 in 2020 a new benchmark was set and the team are excited to see if this can be surpassed in 2021 and in turn secure a third successive year as the UK’s number 1 volume retailer.

An already strong digital presence and expertise in selling remotely meant the shift to greater emphasis on digital selling, due to the global pandemic, was an easy transition for the Stafford team. This, combined with a dedication to constantly reviewing the market and pricing strategies, has led to an enviable performance.

Matt Knowles, Stafford Land Rover Sales Manager commented:

“Working for a family owned business allows for huge autonomy; we are trusted to run the business our way. We are not limited about what stock we buy and our knowledge and experience about what is an attractive to customers is truly valued.

We have a long-term, stable team here, where delegation and mutual respect are the norm. We invest heavily in training so that we know that we have the right people, with the right skills, in the right roles. And our focus is always on the customer. After that, the results speak for themselves.”

Stafford Land Rover, is part of Swansway Group which has been nominated in the Car Dealer Used Car Awards 2020, for “Used Car Online Sales Experience”. Results will be announced on 5 February 2021.

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About Stafford Land Rover:

Stafford Land Rover is part of Swansway Group which has 23 dealerships and one accident repair centre, from Birmingham in the Midland to Carlisle in the North. It represents Volkswagen, Audi, Land Rover, Jaguar, SEAT, CUPRA, Peugeot, Honda and Volkswagen Commercial Vehicles, plus operates 5 Motor Match non-franchise locations.

The family dealer group was founded in 2003 by Michael Smyth and is now run by him and his three sons.

For all media enquiries, please contact:

Anna Ling | a.ling@swanswaygarages.com 07557 433164