About Swansway CUPRA

If you're interested in buying a CUPRA model or you are already the proud owner of one, you will find everything you need under one roof at Crewe CUPRA. Browse the full range of new CUPRA models and explore a collection of high quality used cars, or bring your car for aftersales care at our workshop. The team at our Crewe dealership is highly experienced. The Swansway Group was established in 2003 and since then we have grown larger and more successful, learning along the way.

If you need advice about which CUPRA model is best-suited to your needs or have questions about engine choices, finance plans or anything else, our team will be happy to help. We have dedicated teams with Motability expertise and fleet and business experience so we can tailor our service to all customers. If you bring your CUPRA to us for aftersales care, all work will be carried out by highly skilled CUPRA-trained technicians.

For more information or to arrange a test drive or a service, please enquire online or phone the team in Crewe on 01270 860952 .

Meet the Swansway CUPRA Management Team

Here at Crewe CUPRA, our Management team are on hand to assist you with anything you may need. From test drives and services, to working out which finance option suits you best - we're here to help.

So, let's put a face to a name.

Ben Gilbert, SEAT and VW Brand Director, Swansway Group

Ben Gilbert

SEAT and VW Brand Director

Email Ben

Andy Barnes, Crewe SEAT Head of Business

​Andy Barnes

Head of Business

Email Andy

Luc Woolcombe, Crewe SEAT Sales Manager

Luc Woolcombe

Sales Manager

Email Luc

Simon Croughan

Parts Manager

Angela Saint