Supporting Our Local Communities

Each year we support local charities and groups involved with children, young people and families.

Director, David Smyth, a member of the Smyth family who own and operate Swansway Group, explained, “We’re fortunate, we’re a close family and our staff are part of our extended family; we know not everyone is so lucky, that’s why we focus on supporting children, young people and families in the communities where we operate. It’s a good feeling for us, as a company, to be genuinely helping local people and our staff enjoy getting involved, being part of something bigger than their job”.

We’re always open to suggestions for local charities and groups which might benefit from our support; if you have any suggestions please contact

Swansway Gingerbread Enterprise Challenge

The Gingerbread Centre based in Stoke, supports vulnerable families that become homeless, for many varied and complicated reasons. They offer support packages, tailor made depending on each family’s needs. Each support package includes benefits and budgeting, health training, managing accommodation and if necessary domestic violence and resettlement. They also offer supported accommodation for Teenage Parents, providing them with positive parenting life skills, budgeting, managing a tenancy, education and independent living skills.

During the recent pandemic the financial and social pressures on vulnerable families has never been higher, so Swansway Group has partnered with the Gingerbread Centre to launch the Swansway Gingerbread Enterprise Challenge. The premise for theChallenge is really, really simple. Participants are given £50 seed money (available from 23rd August, 2021) and teams will have until 15th October, 2021 to turn it into as much money as they can – all for this fantastic cause.

Swansway Santa Patrol

Every year we give away over £15,000 of Christmas presents to Children across the North West and Midlands, children who otherwise might not receive a visit from Santa.

Operating as the “Swansway Santa Patrol”, gifts on behalf of all the dealerships are delivered to a local charities, in a covid-secure way, to try to ensure that every local child has a gift to open on Christmas Day.

Director David Smyth said,

“We are very grateful to all our customers for their support over the years, and the Santa Patrol is one way we can give back to the communities where we do business. Previously this would have involved a visit from “Santa” and dealership staff to deliver the gifts, but Covid19 has put a stop to that. Even so, we were determined to make this Christmas gift-giving happen, in a way that was safe for the children and their families.

We all know that this year, for so many, the need for family support has never been higher. And we were delighted to be able to donate £17,000 across all our partner charities in the North West and Midlands region, as a gift from our family to the families in need.”

Nominate here

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Christmas Jumper Day

Every year we join in with Christmas Jumper Day to raise money for charity.

In the spirit of Christmas many of our employees dust off their favourite festive jumpers and donated £2 to Save the Children, raising a valuable contribution​ each year!

Swansway Motability Supports the Circus

Circus Starr is a touring circus, based in Congleton, boasting world-class, professional artists from across the globe. Founded in 1987, the charity puts on their world-class show right across the country, working with children’s hospices and hospitals, Young Carers, foster children, SEN schools and Women’s Refuges to bring joy into the lives of children, who often have little to look forward to.

Circus Starr is a not-for-profit organisation and hosts circus shows at seventy five venues, three times a year.

1 in 20 children are born with a disability. 1 in 6 children are living in poverty. Circus Starr aims to bring families together for an enjoyable day out some rarely experience and we are delighted to be part of it.

For every Motability vehicle we sell we fund 1 child and their carer to attend a local circus showing.

If you're looking for your next Motability car, check the latest Motability offers.

Easter Bunny Eggs-travaganza

Following on from the success of our Santa Patrol we decided to make Easter brighter for children and old folk by delivering Easter eggs, to children’s groups, old folks homes and many other places nominated by the public and our staff.

With 5,000 Easter eggs and many other Easter based goodies, we go out and about with our giant Easter bunny, spreading hugs and happiness across the region.

Swansway Group director, David Smyth, explained, “Our Christmas Santa Patrols have been an eye-opener; we had no idea just how many children are in circumstances that rob them of the milestone times in their childhood. Santa and the Easter Bunny are fun, fantasy figures; every child should have a Christmas present and an Easter egg”.

“With our Easter Eggs-travaganza we’re looking to brighten up Easter not just for kids, but for the elderly, those in hospices and long term care. Please get in touch with us on if you know of a group which would like to be visited by the Swansway Easter bunny”!

Macmillan Coffee Morning

It’s a sad fact that at some time or another, one in three of us will face cancer. Macmillan Cancer Support is there to make sure that no-one faces cancer alone and they provide medical, emotional, practical and financial support.

To help them achieve their goal they hold the ‘world’s biggest coffee morning’ every September and Swansway takes part by hosting a coffee morning at every one of our centres.

Our staff get involved baking delicious cakes and our customers get the opportunity to sample them; at the same time donating to this wonderful charity.