MEET OUR MANAGEMENT TEAMS



Let's put a face to a name


Here at Swansway we have a variety of management roles both at Head Office and our dealerships.

At our Head Office we have a manager looking after each department. From Finance to Marketing to our Retail Support Centre there is always someone leading the way.

Within the dealerships we have our Heads of Business who manage all of the sales and aftersales managers. They overlook the whole dealership and make sure everything is running smoothly. Within the dealerships we also have the Sales and Aftersales Managers. They look after their teams and make sure all targets are being met.



​What skills would I need to join the management team?

In depth Industry knowledge is very important for this role. Strong leadership qualities to lead the way for the rest of the team are key. As well as having a clear understanding of company targets, deadlines, business methods and financial control a manager also needs to have a good understanding of customer expectations and customer handling skills.

What do we look for in a manager?

In all Swansway employees, but even more so in managers, we look for people who embody our values of caring, honest and proud. A manager should always be approachable and should always able to motivate their team to achieve the best results.



Ben Gilbert, Volkswagen & SEAT Brand Manager
Ben Gilbert, Volkswagen & SEAT Brand Manager
Steve Rowley, Honda Brand Manager
Steve Rowley, Honda Brand Manager
Matthew Knowles, Sales Manager Land Rover
Matthew Knowles, Sales Manager Land Rover
John Oakley, After Sales Manager Crewe Audi
John Oakley, After Sales Manager Crewe Audi


See what they have to say...


"I've had a lot of support from Swansway, you're put through a lot of different training sessions, in-house and external through the manufacturers. You're not hung out to dry, as it were."

Luc Woolcombe, Sales Manager at Crewe SEAT


"The great thing about working for Swansway is that no two days are ever the same."

Emma Goodall, Dealership Marketing Manager


"The directors will always speak to you as a person rather than just another name on the list, you can always speak to one of them, and any questions you've got they'll always answer."

Colin Kirkham, Group IT Manager