My work experience with Swansway Group Marketing – Kyle Norbury

I’m going into my third year at University and thoroughly enjoyed my two weeks' work experience at Swansway Motor Group

The staff in Head Office all made me feel so welcome - they not only taught me how to plan, draft and implement projects and tasks, and also explained the impact these projects make on the business.

At first it seemed the knowledge gained I was gaining in work experience, was completely at odds with my University studies, but I came to realise that workplace-based learning really goes hand-in-hand with lectures and further reading; without that I wouldn’t have had the base knowledge of how a marketing department functions. It will be really useful to apply my hands-on experience of how a professional marketing team works to my future university assignments and in all aspects of my course and of course to, hopefully, a career in Marketing.

Heather set me a list of stimulating tasks to complete in my first week. She knew my social media and blogging background and tailored the tasks around those skills. I enjoyed created engaging content for the blog and social media accounts.

In my second week I learned about customer relationship marketing, CRM. Chris and Sophie look after the data and databases ensuring customers receive MOT and service reminders at the right time. I was so impressed that customers can easily book a service via the automated emails.

On Wednesday I met Patrick, the used car analyst, at Stoke Audi. He showed me the spec on the brand new Audi RS models, and he took informative videos of them for the website. We then went back to Head Office to upload the pictures and videos. I helped him finish ads on Autotrader and other sites through a clever tool that sends ads to multiple sales sites. I was amazed by the new Audi releases for January, including the RS7 Sportback.

I feel I’ve accomplished a lot during these two weeks and the team thanked me with a good luck card, but I’m the one who should be saying thank you, for all the invaluable help and advice. I would recommend Swansway Group to anyone wanting work experience in a friendly office.

Kyle Norbury on work experience