Emma Goodall – Cars are in her blood!

"I’ve always had a passion for the automotive industry. I come from a long line of Goodall’s who’ve had a career in automotive; we span from engineers to marketing."

As a child I’d regularly attend race meetings at Donnington Park and Oulton Park, my favourite being an Eddie Jordan anniversary meeting at Donnington Park where the band I loved at the time, Westlife, were performing.

During my third year of my Marketing degree at Liverpool John Moores University, I was lucky enough to get a 12 month marketing placement with Volkswagen Commercial Vehicles UK, where I first met Anna Ling, who is now Swansway Group Marketing Manager.

Those 12 months were the most difficult, yet rewarding, of my career to date and the experiences I gained were worth their weight in gold for the career path I’ve chosen since.

After graduation, I joined the team at Volkswagen Van Centre, Liverpool, to assist with their digital marketing and marketing planning, liaising with the local marketing agency. Then, after 12 months, I interviewed for and was offered a Digital Marketing Executive role at Head Office.

During my time in this role, I set up the first Swansway social media accounts, which is hard to believe considering that was only four years ago and now we have over 70 accounts!

I moved on to become Marketing Executive and now, Dealership Marketing Manager and with all these changes, came a five person increase to the team.

My biggest achievement with Swansway, so far, was in June 2015 when I was awarded one of only five, national, Motor Trader Rising Star awards, it’ll take something special to top that!

I can’t wait to see what the next 5 years will bring!

Emma Goodall, Dealer Marketing Manager