Spring 2017 and our Swansway Chester DS expert advisor, Adam Saywell, along with 28 other DS expert advisors from the UK, jetted over to Paris for some DS training and to learn more about the brands vision and future direction.
Day 1 and the DS expert advisors were put through a DS brand assessment followed by a detailed look through the DS range. The DS expert advisors were also treated to a wonderful afternoon at ‘Van Cleef & Arpels’ a luxury French Jewellery and Watch maker to get a first-hand look at how much goes into handcrafted products and materials similar to the handmade detailed styling that make the DS range so luxurious. Dinner that night was a lavish 6-course meal on a moving bus around Paris taking in all the sights sounds and smells that Paris has to offer. Ooh La La!
Day 2 found the DS Expert Advisors becoming Mystery Shoppers at the most prestige of Parisian designers! Adam and his partner from a Newcastle branch of DS were tasked with visiting 2 high-end establishments to experience just how luxury buying customers should be treated. The service was excellent and Adam has come away with even better skills than he already had! The afternoon took Adam to DS World and the unveiling of the brand new DS 7 Crossback and DS 7 LA Premiere Special Edition. The group had the honour of an in-depth tour of the two new DS models from a DS World Expert and they cannot wait for the models to hit UK showrooms!
Day 3 in Paris and our lucky Adam took to the streets of Paris in some top brand cars to compare them to the DS range. The DS expert advisors got to drive the cars out into the French countryside, experiencing all sorts of terrain and ending up at the PSA Design and Concept Centre. Here they got to meet one of the group’s Textile Experts who gave them an insight into the thought process and hard work that goes into delivering such a high standard on DS vehicles. Also as part of the day, the DS expert advisors got to see some top secret concept cars and the recently announced DS Divine!
Adam’s final day in Paris saw him back at DS World in central Paris meeting the Director of Training who gave a detailed presentation about upcoming models.
When asked about his experience in Paris with DS and what he will be bringing back with him to Swansway Chester DS, Adam said “I came to the training with a great knowledge of the brand and products but I’m now leaving with more knowledge than I could imagine!”
We also asked Adam to tell us his 5 favourite things about the DS brand: