Mike has been in the motor trade for almost 25 years starting as a Sales Executive with a Ford dealership and working his way up to become General Sales Manager of the premium dealership on Kingstown Broadway.
A delighted Mike commented, “I love my job and have worked my way up through different roles with various brands. Audi was really attractive to me, as I believe it’s now established as the leading brand in the premium sector; the range now seems to have something for everyone from the mega-sporty RS range to the practical Q models, so I was absolutely delighted when I found out I’d been offered the job”!
Mike, who has two sons, lives in Carlisle, and was also attracted to the role, because Carlisle Audi is part of family owned Swansway Motor Group, rather than a large plc; as he explains, “Swansway is family owned and run, but is very open to new ideas and suggestions and I like that. My long term ambition is to help make Carlisle Audi the No.1 premium car retailer in Cumbria and South West Scotland, so I better get started”!