13 Years In The Making

Newly appointed Crewe Audi Used Car Sales Manager, John Buckley reflects on his 13 years with Swansway Group

I joined Swansway Group when I was 18, actaully, it was just before my 19th birthday, as a Service Advisor for Crewe Volkswagen. Back then, the site also operated a Commercial Vehicles function too.

I remember my interview, it was with the Aftersales Manager and the Assistant Aftersales Manager and I was pretty nervous - it must have gone OK though, as the very next day, they offered me the job.

During my time at Crewe Volkswagen, I learnt all about the pressure and demands which exists with every role in the automotive industry I have come to learn!

After this I decided that I fancied my chances at being a Trainee Sales Executive. In all honesty, I quite fancied wearing a snappy suit and speaking to customers so I convinced our Human Resources department to give me a shot and was soon placed at Crewe SEAT.

Apparently this was my calling, as seven years later I had progressed from Trainee Sales Executive to Sales Executive to Business and Sales Manager. I was also lucky enough to be chosen to take part in the Dale Carnegie programme which gave me leadership skills I still use today.

On 12th May 2011, due to company expansion, I was promoted to Sales Manager at the newly acquired Peugeot dealership in Chester - rather a daunting task as it was a franchise new to myself and the Group.

After a fantastic four years in Chester and being shortlisted for Automotive Management Awards for Sales Team Of The Year and Used Car Dealership Of The Year, I was ready for my next challenge.

Audi was again, another brand I had no experience of, so seemed like a logical next step. I have been at Crewe Audi since February 2015 and am thoroughly enjoying it. The role poses both challenges and fantastic rewards.

What do I find the most rewarding part of my role I hear you ask?

"I know it sounds cliché but there really is nothing more rewarding than looking after customers and showing them their brand new car for the first time."

What more is there to say? Hard work and dedication really does go a long way and that's the best advice I could give to anyone looking for a role within the automotive industry. Trust me.