New Audi S1

The sporty version of the A1, the S1, is not for the faint of heart. When it comes to the S1, the drive, the looks and the technology are all designed to give you an immensely fun ride.

Exterior design

Resembling the A1, the three-door S1 has a classic Audi profile with a compressed body shape. Not one to shy away from its sporty nature, it has dual-branch oval twin tailpipes, a rear spoiler and black brake callipers. Xenon plus headlights (with LED daytime running lights) mean you are always seen on the roads and have greater visibility during night-time drives. Because the S1 comes in just one trim level, all of these features are fitted as standard.   

Interior design

When you slip into the driver’s seat, you know you are in for a sporty drive. The two front seats are both sports-inspired and clothed in black cloth or leather with red stitching for an eye-catching contrast. Hugging you while you drive, the seats make the experience all the more inspiring and comfortable. The multifunction steering wheel has a high gloss S1 badge and perforated leather trim, adding to the athletic experience. Opt for a panoramic sunroof to fill the interior with light and be energised by the elements as you drive. 

Technology and safety

Audi Drive Select allows you to make your drive as relaxing or sporty as you like. Simply press the buttons marked 'comfort', 'auto' or 'dynamic' on the central console, and the S1 will adjust the engine, transmission and other components to alter the drive.  An MMI screen means you can control the DAB digital radio, phone connectivity and satellite navigation easily. For added safety, the S1 has Electronic Stability Control to keep you steady while driving at speed. It also comes with secondary collision brake assist, a system that automatically helps you to stop during an accident to help prevent further impact from a second collision. 


The 2.0-litre TFSI engine has turbo fuel stratified injection technology to make it more fuel-efficient without compromising on performance. Delivering 227.9bhp, the S1 will take you from 0-60mph in less than six seconds and achieves speeds of up to 155mph. Fitted with sports suspension, the S1 has an energetic driving experience. Its all-wheel drive makes it responsive in difficult weather conditions. 

Contact Swansway Audi

You can reach our Audi dealerships on one of the numbers below, or use our online enquiry form.

  • Blackburn - 01254 781115
  • Carlisle - 01228 584830
  • Crewe - 01270 449161
  • Preston - 01772 286304
  • Stafford - 01785 336903
  • Stoke - 01782 959432


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Audi S1
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