New Audi A1 for Sale | Flexible Finance Available | Swansway Audi

New Audi A1

Scoring big points on the style register, the A1 is a supermini with a luxurious difference. It is the most compact model in Audi’s range of hatchbacks, making it the ideal choice for those who want an everyday car without compromising on sophistication.

Exterior design

Exuding Audi’s distinctive looks, the A1 has a similar profile to others in the range, defined by a large grille and slender, angular headlights. It is essentially a condensed version of the A3 with three doors, a shorter bonnet and a compressed frame. All trim levels come with body-coloured door mirrors that are heated and electrically adjustable, for added practicality and a chic finish. Sophisticated options include Xenon headlights, with LED daytime running lights, and privacy glass.

Interior design

It may be a minimalist supermini, but inside it is clear the A1 is still an Audi at heart. Designed with driver convenience in mind, the interior has a cockpit style with everything you need close to hand. A centre console that’s home to the gearstick comes with two cup holders and a 12V socket. There’s also a 6.5-inch MMI display screen which allows you to manage the DAB digital radio, CD player and optional satellite navigation with one hand. The Sport, S line and Black Edition trim levels have telephone connectivity with voice controls. As the most advanced trim level, the Black Edition comes with an Audi sound system which has six loudspeakers and a six-channel amplifier. 


The petrol engines have turbo fuel stratified injection technology while the diesel variants have turbocharged direct injection systems for improved fuel efficiency. Choices range from 1.0 to 1.4-litre, the smallest delivering 93.7bhp and the most powerful yielding 148bhp. Top speeds vary from 116mph to 134mph, demonstrating the speed and agility of the supermini. 

Technology and safety

All trim levels have the same high-quality range of safety equipment. Electronic Stability Control will keep you steady on the roads even when driving fast and round tough corners. Secondary collision brake assist helps to stop the car after any collision to reduce further impact. Praised by Euro NCAP, this technology is a feat of engineering that is proven to improve the A1’s safety. The most basic trim level, the SE, has dynamic suspension while the Sport, the S Line and Black Edition have advanced sport suspension for a more agile drive.

Contact Swansway Audi

You can test drive the new Audi A1.You can reach our Audi dealerships on one of the numbers below, or use our online enquiry form.

  • Blackburn - 01254 781115
  • Carlisle - 01228 584830
  • Crewe - 01270 449161
  • Preston - 01772 286304
  • Stafford - 01785 336903
  • Stoke - 01782 959432

Audi A1 Test Drive Review

​Audi have only made a couple of subtle changes to their popular A1 supermini. How does it stack up?

What is it?

You’ll find a series of small changes to the nation’s favourite premium supermini – but only if you look really, really closely. The biggest difference comes on paper, where the most efficient engine, a 1.6-litre TDI diesel, has improved its key numbers to 80.7mpg and 92g/km of CO2.

What's under the bonnet?

It’s still available in three- and five-door (Sportback) shapes, and there’s a cute new 1.0-litre three-cylinder turbocharged petrol engine that also sneaks in below the 100g/km mark. You can pair a twin-clutch automatic gearbox with just about any engine you choose.

​Behind the wheel

The revised 1.6-litre diesel isn’t the most refined, here. It grumbles and growls away smoothly, but very audibly while it steps up through the seven-speed S tronic automatic gearbox fitted to this car. The gearbox is very intelligent, though, hanging on to lower gears in places where you need it and making sure the engine’s torque is always an ankle-flex away.

On very smooth roads the journey goes by comfortably enough thanks to generously proportioned front seats, but even riding on 16-inch wheels the A1 has a curiously hard ride, striking potholes and cats’ eyes with occasionally jarring force.

Managing the dashboard and centre console can be a little awkward on the move because of the sheer quantity of buttons and dials that are squeezed into a relatively small space, and the dashboard-topping sat-nav and media screen is a bit old-hat in its graphics and bulk.

Audi A1 in White, front view on the road

​How does it look?

One of the keys to the A1′s impressive sales stats is that it looks like an expensive car relative to other superminis, so it says the right things when it’s parked on your drive. You could have bought a Fiesta or a Corsa, but you didn’t, and if you’re reading this then image is probably important to you.

Unfortunately you really will need to fork out big bucks for a model line with bigger, arch-filling wheels that finish the visual impression off so well. With the small wheels fitted to this car there’s a shortfall in the style department.

Audi A1 interior

What's it like inside?

Lots of practical features are working without you even knowing it. Variable-assistance power steering gives you more help at lower speeds, for example. You get a CD player and MP3 player input port as standard, while plenty of safety systems are on hand should you (accidentally) call upon them.

It has to be said there’s not a great deal of room in the back for adults, but it’s passable for four occupants in total. The boot is modest and the cabin is biased more towards style than practicality or spacious storage options.

What's the spec like?

The three-door range starts from a reasonable-sounding £14,315 and rises to more than £21,000. As for fuel economy the 80.7mpg official figure is difficult to get anywhere near. On a 40-minute route through the East Midlands the best we could achieve was 61mpg – and we were trying hard to maximise it.


The A1 is a stylish, small car that sits almost in a class of one. Buyers who want to look good behind the wheel and who drive mostly in urban and suburban areas will get on with it really well – as long as they don’t mind the firm suspension.

Facts at a glance

  • Audi A1 1.6 TDI S tronic SE, £15,605
  • Engine: 1.6-litre diesel producing 114bhp and 250Nm
  • Transmission: Seven-speed automatic driving the front wheels
  • Performance: Top speed 124mph, 0-60mph in 9.2 seconds
  • Economy: 80.7mpg combined (16-inch wheels)
  • Emissions: 92g/km of CO2 (16-inch wheels)
White Audi A1 on the road, rear view


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