Used CUPRA Cars

CUPRA Used Cars from Swansway Motor Group

Swansway Motor Group is proud to offer a range of CUPRA cars, perfect for those looking to rev up their drive. Our selection of used cars are designed to provide an exhilarating driving experience, with powerful engines and sleek designs. Whether you’re looking for a sporty hatchback or a luxurious SUV, we have the perfect CUPRA car for you.

CUPRA Overview

CUPRA, pronounced KOO-pruh, has a rich history that began in 1985 as SEAT Sport. Originally focused on rally championship endeavours, CUPRA quickly expanded into touring car racing and creating high-performance versions of SEAT road cars like the Leon CUPRA and Ibiza CUPRA.

In 2018, CUPRA became its own standalone brand, signalling a significant change for both itself and SEAT. The first vehicle to bear the CUPRA emblem was the CUPRA Ateca, which had unique styling and badging while still being based on a SEAT model. Later, the Formentor and Born joined the lineup as completely new vehicles.

Since its inception, CUPRA has been dedicated to performance and racing. As part of the Volkswagen Group, it benefits from the engineering quality reputation of Volkswagen. CUPRA is actively involved in electric motorsport championships, showcasing its commitment to innovation and sustainability in high-performance vehicles. The road-going lineup is also becoming more eco-friendly, with plug-in hybrid versions of the Leon, Leon Estate, and Formentor, as well as the all-electric Born.

In September 2023, Volkswagen Group made the announcement that the CUPRA name would replace SEAT, with the SEAT moniker being repurposed.

What CUPRA stands for

CUPRA represents the ultimate combination of innovation and engineering brilliance. At the heart of the brand and instilled into every vehicle is exceptional craftsmanship and creative flair.

The CUPRA name is derived from their illustrious motorsport heritage, combining 'Cup' and 'Racing'.

Based in Barcelona, Spain, the birthplace of the CUPRA car brand, CUPRA is part of the renowned Volkswagen Group.

CUPRA Awards

CUPRA has received high praise for its exceptional vehicle designs and performance. The CUPRA Formentor was honoured with the prestigious 'Best All-Rounder' award at the 2022 Autocar Awards, recognizing its unique design, impressive handling, and overall usability. This accolade showcases CUPRA's ability to combine outstanding performance with practicality, making the Formentor truly exceptional in its category.

Not only that, the CUPRA Ateca was crowned the 'Best Used Hot SUV' at the Carbuyer Best Used Car Awards 2024, highlighting the enduring appeal and reliability of CUPRA vehicles even when they're pre-owned. Additionally, the CUPRA Born received the esteemed title of 'Best Small Company Car' at the same event, a significant accomplishment for CUPRA's electric vehicle range.

Meanwhile, Volkswagen Group has also earned recognition for its electrification strategy. In 2022, it was named OEM of the Year at the EVIE (Electric Vehicle Innovation and Excellence) Awards, solidifying its commitment to innovative and excellent electric vehicle solutions.

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