Martorell, 14/06/2016. – 1,400 days, more than 1,000 sketches, 5,000 kilos of clay and 1,000 litres of paint. These are just some of the figures that go into designing a new model of car. This is a four-year process that begins with the handiwork of an artisan, using pencil and paper, and ends with a finished vehicle on the assembly line. Along the way, life-size clay vehicles are made, new colours and textures are created and the interior of the new car is defined.
The end result of all these simultaneous processes is a brand new model. After four years of intense work, the design team is still going strong as a new project is already in the pipeline.
SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in over 75 countries. In 2015, SEAT' turnover amounted to over 8.3 billion euros, the highest in its history, and the company achieved worldwide sales of more than 400,000 units for the first time since 2007.
SEAT Group employs more than 14,000 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.
The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focussed on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company's global digitisation to promote the mobility of the future.