First Jeep collected the Winner of Digital Experience accolade at the recent Events Awards 2016 at the Eventim Apollo, London. Then the SUV brand followed up with the Winner, Most Effective Integration/Amplification title at the Brand Experience Awards, held at London’s Troxy.
Both awards come as a result of this year’s fruitful partnership between Fiat Chrysler Automobiles and Warner Bros. – who worked together to develop and create not only the co-branded experience around the Batman v Superman film but also the Jeep Renegade Dawn of Justice Special Edition, offering unique features such as a Batman v Superman badge.
Just 500 examples of the Jeep Renegade Dawn of Justice Special Edition were made available, with a choice of either the 1.6-litre E-torQ 110hp petrol, or 1.6-litre MultiJet II 120hp diesel engine.
Both the industry awards recognised Jeep’s Battle of the Renegades campaign – an interactive film and digital lead generation platform from Initials Marketing social and digital creative agency – which leveraged Jeep’s partnership on the film.
“It’s been a great year for Jeep Renegade already and one of the highlights of 2016 was the Battle of the Renegades campaign,” says Damien Dally, head of brand, Jeep UK.
“As part of a hugely successful movie, it put Jeep in front of a whole new audience who we thought would be interested in learning more about Renegade. It did that – and also caught the imagination of two important awards juries, for which I am delighted.”
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