With Britain’s biggest automotive garden party just a few short weeks away, the wraps have come off the Honda stand at the Goodwood Festival of Speed.
Harking back to the toy boxes of the 1970s and 1980s, the Honda stand for the 2016 Goodwood Festival of Speed is loosely based on the iconic Fisher Price toy garage everyone of a certain age possessed.
Just like the original 26cm tall toy garage first seen in 1970, the 10m tall Honda version will feature three levels in bright red and yellow colours, vehicle ramp and the iconic tower - although the lift has been taken up with exciting installations for the McLaren Formula One car and the Civic Sport.
As with the original, which was discontinued over 30 years ago in 1985, the Honda stand will have a turning handle on the second level and access from two sides. The first floor will feature the Jazz, HR-V, the Iconic Africa Twin and the McLaren Formula One car while the upper floor will be an invite only VIP area and have the another Africa Twin.
Sadly Goodwood visitors will not be able to whizz down the ramp as this will house the road-going RC213V-S bike and the 2016 BTCC Honda Civic Type R.
The ground floor will feature the Fireblade Isle of Man TT Special, a Civic Type R, the Civic Sport, the CR-V, HR-V and NSX - making it the first time the UK public can see Honda’s new supercar at close quarters.
Philip Crossman, managing director at Honda UK, commented: “As with last year’s award winning stand designed around children’s toy cars, Honda has yet again steered away from the conventional corporate boxes favoured by the competition and come up with an eye-catching fun and highly evocative stand design. I can’t wait to see it in situ at Goodwood!”
John Grigg, senior producer at Jack Morton who conceived and delivered last year’s toy car concept and this year’s installation commented: “Honda has a playfulness and ability to have fun that is inherent to the brand identity. Our partners in the Honda UK team pair this with a bravery to do things a little differently. We can’t wait to see the smiles of guests who remember the original toy and the excitement of younger visitors seeing it for the first time!”