Meet the Management Team

We have a variety of management roles both at Head Office and our dealerships.

At Head Office we have a manager in each department, from Finance to Marketing to our Retail Support Centre.

In our dealerships we have the Heads of Business who manage Sales and Aftersales managers to keep the business running smoothly.

The Sales and Aftersales Managers look after their teams and ensure that their departments are meeting targets.

What skills would I need to join the management team?

  • ​Strong leadership qualities
  • Excellent organisational skills
  • Excellent communication and 'people' skills
  • Ability to motivate others
  • In Depth knowledge of the industry
  • Ability to work to targets and deadlines
  • Strong understanding of customer expectations, customer handling skills and empathy
  • Knowledge of modern business methods and financial control

What do we look for in a manager?

In all Swansway employees, but even more so in managers, we look for people who embody our values. A manager should be approachable, professional and able to motivate his or her team.

See what they have to say...


"I've had a lot of support from Swansway, you're put through a lot of different training sessions, in-house and external through the manufacturers. You're not hung out to dry, as it were."

Luc Woolcombe, Sales Manager at Crewe SEAT


"The great thing about working for Swansway is that no two days are ever the same."

Emma Goodall, Dealership Marketing Manager


"The directors will always speak to you as a person rather than just another name on the list, you can always speak to one of them, and any questions you've got they'll always answer."

Colin Kirkham, Group IT Manager