We're Employer of the Year!

We’re delighted to have picked up a national award, the Motor Trader Employer of the Year Award!


We operate 20 dealerships spread between Preston and Birmingham and make a virtue of the family values we have championed for over 50 years.

Now employing over 850 staff, from Preston in the North to Birmingham in the South, we operate by our core values, chosen by their employees, of ‘caring, honest and proud’.

“Swansway makes a virtue of being a family-run business and it shows in the way staff are treated in a refreshingly human, rather than process driven, way” said the Motor Trader judges.

“We saw how Chairman Michael Smyth and his director sons David, Peter and John ran the business; in an inclusive manner with site visits characterised by informal chats with staff, demonstrating a genuine interest in their employees’ lives both inside and outside the business”, added the judges.

Our employees all enjoy an extra day off on their birthday, a family fun day, free for them and all their family, along the opportunity to really reach their potential through training and hard work. Delighted Family member and director John Smyth, commented “We see our staff as our extended family and treat them as such. Nothing gives us greater pleasure than to see someone join us from school or college and to go on and grow in the business. We have so many team members who are ‘home-grown’ in this way and I have to say it makes us extremely proud”.

Jon added, “Winning this award is really exciting for us, it’s recognition that Swansway family values do work and we’re thrilled”.​