John Cements his place at Swansway Chester

Long-term Swansway Chester Citroën Sales Executive, John-Lee Moore is celebrating his recent promotion to the Business Manager within the organisation.

John, 33, who hails from Warrington but currently lives in Chester, joined Swansway back in January 2014. Prior to becoming a sales executive, John worked within the construction industry specialising in bricklaying and attained NVQ LEVEL 1 & 2 and advanced LEVEL 3. After being in the industry for 8 years, the recession caused John to look for a new challenge.

Swansway acquired the Chester based Citroën franchise from Hartwell back in November 2013 and brought a fresh set of customer values typically associated with a family run organisation. These values and commitment to developing employees is what attracted John to the role. John commented:

“I was attracted to Swansway because it’s a family run business which had great policies about employing from within and building careers for its employees which for me was very important.”


Since becoming part of the Swansway family, sports loving John has sold over 650 vehicles and has enjoyed many outings with Swansway Group colleagues. John highlighted one particular trip as his favourite:

“I have been on many trips with the company, another thing which shows how valued the staff are. My personal highlight was when we went to Germany to drive on the Nürburgring race track.”


So, what about the future? John is currently being mentored by Swansway Chester Operations Director, Andrew Wakelin, something John is finding invaluable, John commented:

“I’m excited to make a real success as the Business Manager for Citroën. Long-term is following in my mentor, Andrew’s footsteps and then one day… well who knows?”