JAGUAR JOINS SWANSWAY GROUP PREMIUM BRANDS

North West based, award winning, family owned and run Swansway Group, is adding the prestigious Jaguar brand to its premium stable.

The business, recently shortlisted for the Lloyds Bank, CBI backed Growing Business of the Year Award, is set to turnover £420m in 2014.

Delighted director, David Smyth, commented, “Jaguar is a wonderfully iconic British brand and we’re proud to be part of the Jaguar Land Rover family; the Group already enjoys success with the Land Rover brand and we’re sure that Jaguar will be just as successful.”

“Jaguar has a very exciting new line-up, we’ve just attended the stunning XE launch and we’ve had the privilege of previewing the forthcoming SUV, which we believe is a very special vehicle.”

The prestige brand joins the eleven other marques already in the Swansway portfolio. Paul Brittan, Jaguar Land Rover Franchise Manager, added, “Following on from the Swansway Group’s successful acquisition of the Land Rover dealership in Stafford, Jaguar Land Rover was impressed with the company’s ethos; so, it was natural to offer Swansway the opportunity to acquire the Jaguar franchise in Crewe”.

Swansway is in negotiations for a site in Crewe, not too far away from their existing Audi, Volkswagen, SEAT and Head Office sites. Construction is due to begin early in 2016 with the centre opening in 2017 creating 40 new jobs.