Audi is about to pay its sixth visit to the International Consumer Electronics Show (CES) in Las Vegas, USA, which is
being held from January 6 to 8, 2016. The Vorsprung durch Technik brand will present its latest technologies and models in an exhibit space that is immersed in light. This year too, the press conference on the first day of the show will be followed by the Audi Tech Talk, at which technology experts will be available to answer questions.
At the press conference, which will be held in the North Hall on January 6, 2016, Audi will be offering insights into the latest developments from the technology world of the four rings. At 11 a.m., Ricky Hudi, Head of Development Electrics/Electronics, and Scott Keogh, President of Audi of America, will address the latest trends, technologies and products in the areas of infotainment and Audi connect, controls and displays as well as electrification and lighting technology. With a concept car and numerous technology exhibits, Audi is offering an outlook on the automotive future, which will be influenced more than ever by the electronics field.
The Audi Tech Talk, which is open to the public, will also take place in the Convention Centre: in South Hall, room S228 at 12:30 p.m. Technology experts will offer an in-depth look at electronics development and will be available to answer questions from journalists and show visitors.
The world’s largest electronics trade show is highly significant for the brand with the four rings. In 2011, Audi was the first carmaker to make an appearance at CES with its own exhibit space.