Swansway Group Achievements

We've won many awards for customer service and excellence in the Motor Trade.

Some celebrate our excellent levels of customer service, others are for talented, hard-working individuals, whilst yet more recognise the great working environment we try to provide. Suffice it to say we are proud of each and every one of them! 

Car Industry awards

2017 has seen Swansway scoop more awards, with Group Chairman and founder of the business, Michael Smyth inducted into the AM Hall of Fame and celebrating his 50 years in the industry.

So far in 2017 we’ve been awarded:


  • AM Award 2017 – Excellence in Aftersales – Swansway Group
  • Stafford Land Rover - 2017 Land Rover Dealership of the Year and 2017 Land Rover Aftersales Dealership of the Year
  • Crewe Volkswagen – 2017 Number 2 Volkswagen dealership in the UK., N0.1 in 2015 and 2016
  • Swansway Group – 2017 No 1 Volkswagen Passenger Cars retail group for 3rd consecutive year
  • Volkswagen Van Centre Liverpool – 2017 VW Van Centre of the Year for 4th consecutive year, also 2017 Best Customer Satisfaction winner
  • Swansway Honda Manchester: 2017 Top Honda Contract Hire Performer Award for five consecutive years 2013/2014/2015/2016

Previous award wins include:

  • Employer of the Year at the Motor Trader 2016 awards. 
  • Crewe Audi: AM Award winners 2016, Best Service Reception Team of the Year
  • Crewe SEAT: Winner of the AM Award for Best Dealership of the Year 2015
  • Crewe Audi: AM Award winner 2015, Best Service Advisor
  • Swansway Group: Winner of the AM Award for Best Retail Group (over 10 sites) 2013 and 2014
  • Wrexham Volkswagen: AM Award winner 2016, Best Dealer Principal
  • Crewe Audi: Audi Driver Aftersales Service Gold Award 2014/2015
  • Swansway Honda Manchester: Top Honda Contract Hire Performer Award for three consecutive years 2013/2014/2015
  • Swansway Honda Stockport: Motability Regional Customer Award Winner 2013
  • Volkswagen Commercial Vehicles, Dealer Group of the Year 2014 & 2015
  • Volkswagen Passenger Cars, Dealer Group of the Year 2014 & 2015
  • Parts Depot Audi Driver Independent parts Supplier Gold Award; 2010/11/12/13/14/15

In 2015, three of our employees won Motor Trader Rising Star awards: Emma Goodall, Dealership Marketing Manager; Gary Wood, Sales Manager at Wrexham Volkswagen and Josh Bloor, Sales Executive at Crewe Audi. 


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Employer awards

In 2016 we achieved Best Companies Three Star Accreditation for the first time and we’re now number 54 in the Sunday Times best Companies to Work For List, the seventh consecutive year we’ve appeared on this prestigious list.

“We are delighted to appear on the Sunday Times Best Companies to Work For TOP 100 ranking for the sixth consecutive year. The ranking is purely based on employee feedback, so, as a family business it’s great to know we are getting it right. We try to treat our employees as one big extended family and our consistence appearance confirms that’s how they feel.”


Swansway Group Director, John Smyth



We were delighted to be named Employer of the Year (2013/2014) for two consectuive years by South Cheshire Chamber of Commerce.

Find out about working at Swansway Group and browse our vacancies.

Fleet awards

Our stand-alone Group Fleet department has grown consistently since it started over ten years ago and were delighted to have won Best Fleet Operation at the 2016 AM Awards. 


  • Highly commended for Fleet Dealer of the Year - Fleet News Awards 2016
  • Experteye – Best Fleet Dealer Group – Customer Satisfaction Award – 2014